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Accidental Genius Audiobook

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight and Content

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Publisher's Summary

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How can we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes 15 problem-solving and creativity-stimulating principles you can use if you need more firepower - seven of which are new to this edition - and stories of problems he and others have solved through freewriting.

Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought-leadership pieces.

©2010 Mark Andrew Levy (P)2010 Audible, Inc

What the Critics Say

"I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas." (David Meerman Scott, author of The New Rules of Marketing and PR)

What Members Say

Average Customer Rating

4.0 (510 )
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Performance
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  •  
    Dean 10-26-12
    Dean 10-26-12 Member Since 2009

    a Tech Exec who loves the stories about what could be and what should have been. Mixed with histories told from an outside perspective.

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    "Six Sigma for the mind."

    Using brainstorming methods to get enough ideas to paper that you can make a book out of them...an interesting survey of done methods various authors and reporters have used.

    7 of 10 people found this review helpful
  •  
    Liz T. 05-05-11
    Liz T. 05-05-11
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    "Inspirational, however..."

    The narration really got on my nerves. I can't put my finger on exactly why it bothered me, other than I found myself scowling every time Bronson Pinchot put the emphasis on the wrong part of a sentence. It would have been much more enjoyable with a more professional/experienced narrator. That aside, the book itself is slanted toward business, but the ideas are inspirational from a more general viewpoint as well.

    3 of 5 people found this review helpful
  •  
    Vtherock 08-02-16
    Vtherock 08-02-16
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    "Freewriting Techniques on Display"

    Loved this exploration into varied techniques of freewriting. The narration by Bronson Pinchot, of "Perfect Strangers" television sitcom fame, was particularly good as well. Highly recommend!

    0 of 0 people found this review helpful
  •  
    Greg 05-20-16
    Greg 05-20-16
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    "Good technique to practice writing"

    the author explains free writing and then goes over many examples of how to use it. probably could have been shorter but good book to have in your writing tool box.

    0 of 0 people found this review helpful
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    A. A. Shaikh Tustin, CA 08-25-15
    A. A. Shaikh Tustin, CA 08-25-15 Member Since 2015
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    "Useful, but a little tedious at times"

    I love the idea. There are some great tips here. However, the book didn't need to be nearly as lengthy as it was. I had it on 3X speed and was surprised how long he took to describe things like examples of opposites. It needed some serious editing.

    0 of 0 people found this review helpful
  •  
    Thomas J. Bergman Carpinteria, CA United States 04-24-15
    Thomas J. Bergman Carpinteria, CA United States 04-24-15
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    "Loaded!!"

    Worth listening to over and over again. Like with most good book, one time through is a teaser. Anybody who writes can benefit from this book.

    0 of 0 people found this review helpful
  •  
    Mark Parinas 03-30-15 Member Since 2013
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    "Useful for recording concepts"

    This book can be summarized in a lot more shorter and useful book. I felt like it was unnecessarily stretched just to accomplish a full book.

    0 of 0 people found this review helpful
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    Marcus 03-24-15
    Marcus 03-24-15 Member Since 2016
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    "Fantastic absolutely a must."

    This book I really amazing it just mAkes you wanna write. My second no third listen now love it

    0 of 0 people found this review helpful
  •  
    Steve SUNRISE, FL, United States 11-06-13
    Steve SUNRISE, FL, United States 11-06-13 Member Since 2012
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    "It was okay"
    Is there anything you would change about this book?

    no


    If you’ve listened to books by Mark Levy before, how does this one compare?

    no


    Did the narration match the pace of the story?

    yes


    What did you take away from Accidental Genius that you can apply to your work?

    May have gotten some ideas on writing, but nothing specific.


    Any additional comments?

    It was an okay read. I guess I was looking for something else. It took me a long time to finish, but I did.

    0 of 0 people found this review helpful
  •  
    Zoetrope 10-09-13
    Zoetrope 10-09-13
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    "Too much filler"
    What could Mark Levy have done to make this a more enjoyable book for you?

    Condensed the 'secrets' and got on with the rest of it.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Irritation. Mr Levy casually criticises the author from which he discovered the notion of freewriting, Peter Elbow (Writing With Power), for his longwindedness but doesn't seem to do much better himself.

    In all fairness to the author, I'm familiar with the concept of freewriting, so listeners who aren't might have a better experience. (I was hoping for some new uses or exercises; probably there are some but I'm ready to bail.) I'm going to have to echo the reviews that said this would have worked better as a blog post or an article. The first six chapters, each based on a 'secret', were more or less summed up by Natalie Goldberg in Writing Down the Bones in less than a page as her 'Rules of Writing Practice'. Again, in the interest of fairness, they aren't exactly the same -- but I really don't think each 'secret' required an entire chapter.

    At the very least, I would recommend this as a book rather than in audio. It wasn't that I disliked the narration, but there are several lists that seem useless if you can't easily refer back to them (and there's always the option of skimming with text).


    Any additional comments?

    These comments only apply to the first 9 chapters, as that's as far as I could manage.

    0 of 0 people found this review helpful
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  • S
    Barry, United Kingdom
    12/24/12
    Overall
    "Not quite Genius..."

    The whole book centres around free writing. Thats about it really. Pick a topic and just write about it and if another topic pops in your head while writing go with that as well as that may solve a problem in your life along the way. Pretty decent listen, genius? Not to sure about that

    1 of 1 people found this review helpful

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