Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest. A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the “story” of corporate finance.
Students read about struggling finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader.
Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world. A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why finance plays an important role in corporate development and growth.
©2012 Cognella, Inc. (P)2013 Audible, Inc.
I haven't finished the book but so far I'm enjoying it. It's a good story with interesting characters. The overall plot about a finance student being wrapped up in corporate intrigue was unexpected and so far I'm enjoying the narrative. The only problem I have - Is there a way for Audible Listeners to receive the study sets? I know with other finance or "how to" books, the authors often make PDFs available for things that are difficult to follow by listening - in this case, the formulas and 'hwk' problems.
The authors do a good job of creating different, flawed characters.
No. But I'm enjoying the narration. (note: I listen at 1.5 speed)
Probably those who are just beginning. Basic terms like discount rate and time / value of money will probably be known by more advanced students. However, that's also why a pdf or companion is needed since the target reader should be those unfamiliar with these concepts and trying to hear the formulas is not a very efficient way to retain the information.
Please make the study sets available for your audible listeners.
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