In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged - and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking - and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them - by starting with a "beautiful question".
Berger explores important questions, such as:
A More Beautiful Question outlines a practical Why/What If/How system of inquiry that can guide you through the process of innovative questioning - helping you find imaginative, powerful answers to your own "beautiful questions".
©2014 Warren Berger (P)2014 Audible, Inc.
"Michael Quinlan's narration will strike many listeners as calming. Buoyed by his near flawless diction and phrasing, his performance has the confidence of someone in total control of his craft and his connection with his listeners." (AudioFile)
There were not enough examples of the types of questions to be used. It seemed it was more of a regergatation of others questions than anythhing from the author.
No, in fact a much better alternative to this title is "Questions that Get Results" by Paul Cherry and Patrick Connor. The book has chapters built around the types of questions you are looking for with example upon example. It's available for audible download as well. :)
The book was more of a biography on questions that a business book about them. For someone that may not be in a business capacity it maybe OK but for someone looking for a lot of meat I would again suggest "Questions that Get Results."
Yes, it really captures the heart of listening and engagement and I need help in this area. The topic isn't hard but Warren Berger makes his case and supports it as well as really demonstrates the power of questions. Would like more examples and there were a few areas where I think the book has case studies which I don't think were included in the audio version. Need to figure out a better way to do that since I think it would have added the examples that I wanted.
Easy to listen to. Engaging tone
No, too much to digest in one sitting.
More useful content or interesting information.
Disappointment... no sufficient informational value and not interesting to listen to.
To me this seemed like another self-help book that could be condensed down to a few pages.
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