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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas | [Warren Berger]

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
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Publisher's Summary

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged - and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking - and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them - by starting with a "beautiful question".

Berger explores important questions, such as:

  • Why aren’t we nurturing kids’ natural ability to question - and what can parents and schools do about that?
  • Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?
  • And most important, how can each of us reignite that questioning spark - and use inquiry as a powerful means to rethink and reinvent our lives?

A More Beautiful Question outlines a practical Why/What If/How system of inquiry that can guide you through the process of innovative questioning - helping you find imaginative, powerful answers to your own "beautiful questions".

©2014 Warren Berger (P)2014 Audible, Inc.

What the Critics Say

"Michael Quinlan's narration will strike many listeners as calming. Buoyed by his near flawless diction and phrasing, his performance has the confidence of someone in total control of his craft and his connection with his listeners." (AudioFile)

What Members Say

Average Customer Rating

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  •  
    cbrave 08-28-14
    cbrave 08-28-14 Member Since 2014
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    "The perfect way to not sound smarter but be smart"
    Would you listen to A More Beautiful Question again? Why?

    Yes, it really captures the heart of listening and engagement and I need help in this area. The topic isn't hard but Warren Berger makes his case and supports it as well as really demonstrates the power of questions. Would like more examples and there were a few areas where I think the book has case studies which I don't think were included in the audio version. Need to figure out a better way to do that since I think it would have added the examples that I wanted.


    What about Michael Quinlan’s performance did you like?

    Easy to listen to. Engaging tone


    Was this a book you wanted to listen to all in one sitting?

    No, too much to digest in one sitting.


    6 of 6 people found this review helpful
  •  
    dee 03-26-15
    dee 03-26-15 Member Since 2015
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    "inspiring and enlightning"

    This is one of those audible books I wanted to listen to in one sitting. Well written with interesting stories. I would say it really helped me to question and think more deeply before making any decisions now. It's so easy to think we know the answers but often we are so wrong in our assumptions. This books helps us to take a step back, ask questions and see things from a broader perspective before going forward. A book worth listening to.

    4 of 4 people found this review helpful
  •  
    JOHN 02-06-15
    JOHN 02-06-15 Member Since 2015
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    "Life Changing"

    This book caused me to sit down, create and face my own questions. Absolutely loved it. Has changed my whole perspective and caused me to engage my life rather than drift through it.

    4 of 4 people found this review helpful
  •  
    Sherry Calgary, Canada 04-02-15
    Sherry Calgary, Canada 04-02-15 Member Since 2007
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    "Putting this on repeat listen!"

    This is now one of my favorite books! I loved the content, the examples & the vast sea of great inquiries!

    I've been listening to a number of books that are based around questions and this one tops the list!

    3 of 3 people found this review helpful
  •  
    Spencer M. 12-05-14
    Spencer M. 12-05-14 Member Since 2013
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    "Fantastic Book"
    Where does A More Beautiful Question rank among all the audiobooks you’ve listened to so far?

    Top two


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Warren Berger is spot on with this book. His research validated all of his points and it reinforces my philosophy with the training I do with my employees on the importance of asking questions.

    3 of 3 people found this review helpful
  •  
    Marcus McDougald 04-18-15 Member Since 2014
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    "Priceless"

    This book is a must read/listen no matter what your profession/ambitions. It's packed full of priceless gems of information about the "how-to's" of structuring your inquiries in order for success.

    2 of 2 people found this review helpful
  •  
    Mike 03-05-15
    Mike 03-05-15 Member Since 2013
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    "Thought provoking"

    got me thinking - enjoyed it
    bit slow to wrap up otherwise great all round book

    2 of 2 people found this review helpful
  •  
    Ken Charlotte, North Carolina United States 07-06-14
    Ken Charlotte, North Carolina United States 07-06-14 Member Since 2007
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    "A better Answer is to Look Elsewhere....."
    What disappointed you about A More Beautiful Question?

    There were not enough examples of the types of questions to be used. It seemed it was more of a regergatation of others questions than anythhing from the author.


    Has A More Beautiful Question turned you off from other books in this genre?

    No, in fact a much better alternative to this title is "Questions that Get Results" by Paul Cherry and Patrick Connor. The book has chapters built around the types of questions you are looking for with example upon example. It's available for audible download as well. :)


    Would you be willing to try another one of Michael Quinlan’s performances?

    Yes


    If you could play editor, what scene or scenes would you have cut from A More Beautiful Question?

    The book was more of a biography on questions that a business book about them. For someone that may not be in a business capacity it maybe OK but for someone looking for a lot of meat I would again suggest "Questions that Get Results."


    15 of 20 people found this review helpful
  •  
    Pietro jakarta, Indonesia 03-30-15
    Pietro jakarta, Indonesia 03-30-15 Member Since 2009
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    "A More Ordinary Reply"

    It was a pleasant listen, although I found myself drifting off sometimes during jogging. But when my mindfulness asserted itself the sound bytes got me re-engaged. Although the core idea is valid I am not sure it justified a full book. A lot of stuff I had already digested elsewhere as the heavily quoted text testifies. Basically to sum up : questions are more interesting than answers so ask lots of them. Use Why, What if, and How and fail forwards ie enjoy the process of failing as you learn more that way. Good advice.

    1 of 1 people found this review helpful
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    Joshua 11-25-14
    Joshua 11-25-14 Member Since 2013
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    "Not What I Expected"
    Any additional comments?

    I found it hard to finish the book. I thought I was going to engage in a dialog which helped me develop more useful and relevant questions. It just fell short of what I expected.

    3 of 4 people found this review helpful
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