©2008 100% Success Institute; (P)2008 100% Success Institute
Network Marketing developed from the Direct Sales industry which relied upon recruiting super star sales people. Though it is played it down the underlying philosophy of the industry has always emphasized the "lottery" mentality of finding the next super star. This has resulted in Network Marketing having a well deserved reputation for an extremely high failure rate. Ed correctly identifies the type of people who are actually drawn to Network Marketing as - Intrapreneurs. These are people who are adverse to risk and who are looking for "success systems" where they can apply their time, money, and effort to create the same kind of financial freedom that true Entrepreneurs create for themselves. Ed's proposition is that the market has changed and Network Marketing is changing to attract the Intrapreneur rather than Sales Entrepreneurs. This requires that the industry must learn to focus on helping people develop skill competency and confidence rather than have the shear power of will power and positive thinking that has been so prevalent in the industry. Before new recruits where told to find their "Why" and focus on their dreams as a means to be motivated to take action. Ed's premise is very few people have the ability to be truly self-motivated in the Entrepreneurial spirit. Instead new people need to have knowledge, develop proper attitudes, and build their skills. He suggests that the key to this is learning to "Coach For Confidence". This happens when people develop competence, test it, and then practice. The result is confidence which releases the power of motivation to take action. Bottom line: everyone has the capability to learn and succeed, not just the super sales Entrepreneurial types. I love this book.
yes, it was an okay listen. I definitely wont be hitting replay over and over though.
yes, for a quick uplifting 'listen' it was okay.
"Very good introduction to the industry"
Refreshing to hear from someone with experience in European market. Ed Ludbrook is clear and to the point with some great advice. This would be ideal for those new to network marketing or for anyone thinking about getting into the business
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