Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era.
Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple.
This is not a "how to succeed in business" textbook, but is far more interesting and more than accessible, even for those with no background in business or economics.
©2009 Keiran Levis (P)2010 Audible Ltd
"A highly intelligent, nuanced account and Levis" disclaimers are as salutary as his insights." (CNBC Europe)
"A solid account of smart, nimble upstarts slaying old-industry behemoths and of flawed creative geniuses creating and destroying fortunes." (David Rowan, Observer)
"Compelling… Break-neck histories of the likes of Amazon, eBay and Google." (Independent)
Many of the subjects in this book are rather old, in relation to the history of the internet. Perhaps it's because I just read The Facebook Effect, but I found that many of the case studies here were a bit long in the tooth. Netscape, AOL and even Apple are ancient history.
Learn, understand, then decide whether you accept or reject.
It is an interesting read, but not memorable. A bit outdated, but not special. Could have been better.
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