When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year.
Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man; how and why he almost gave up his career; the details of his negotiations with Disney's Jeffrey Kaztenberg and Michael Eisner and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates - and much more.
Since the early days of Apple, Steve Jobs has captivated the public. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings listeners what will be one of the most talked-about business audios of the year.
Alan Deutschman is a contributing editor at Vanity Fair. For the past twelve years, he has covered business and technology. He was a correspondent for Fortune for seven years, a senior writer at GQ, and a contributing editor at New York magazine.
Executive Producer: Sherry Huber
Original Jacket Photograph: Alan Levenson/Corbis
Original Jacket Design: Andrea Thomas
©2000 by Alan Deutschman
(P)2000 Random House, Inc.
"...a behind-the-scenes account of the supreme showman's resurrection from high-tech oblivion to cover-story glory...likely to raise hackles - not to mention blood pressure - in the corridors of Apple Computer and Pixar Animation Studios." (USA Today)
This book traces Steve Job from his getting kicked out of Apple to his triumphant return to Apple. I wished it had dealt more with why Jobs had been forced out of Apple and I really wish it had covered some of the recent Apple developments (the new iMac, OS-X, the iPod and the iTunes store, the G5, etc). The book was written before these developments, so it's no fault of the author's, of course, but I finished The Second Coming of Steve Jobs wishing for the inside story behind these developments. I have to agree with some of the other reviewers that this book slights Jobs' contributions -- while Jobs doesn't sound like a fun guy to work with, it's hard to deny that under Jobs the last few years Apple has been the cool computer company to beat (in terms of technology and design, not market share).
Amazing story, not only of Steve Jobs, but of Silicon Valley entrepreneurs in general. Fascinating reading which, I feel, is quite objective, describing and giving equal time to the good and the bad.
The author is also an excellent narrator. I wish he would read more books. The book itself is also very well done. It is interesting and filled with lots of good tid bits. The book si both amusing and informative. Of course after reading it you will wonder how Jobs ever managed to accomplish anything with his huge ego and obvious lack of talent in anything. But obviously bluster and abuse can take you far.
Quite an interesting reading if it wasn't showing so much hate and envy towards Steve Jobs. Anybody can not be so evil as Steve Jobs is depicted in this book. I had a good time learning somethings, but I believe this has to be listened with a critic mind.
Si el ataque a Steve Jobs fuera menos marcado, ser?a un libro muy interesante, es una pena el ensa?amiento, ya que parece que Steve no hace nada bien y todos sus ?xitos se deben a malas artes.
If the author is correct in his facts, I think Jobs just got lucky with the first apple and his $100 Mil payoff. His saving grace from his NEXT computer venture was the genius of other people in the form of Pixar, which he high jacked. Book gave me the impression that his current success is a result of the engineering talent at apple today, not his own. To summarize the book, he is a "can do" guy, but not business savvy, extremely insecure and vengeful. Book is too detailed, gets into personal lives of other people, jumps around (no real chronology) and is a tad boring at times. If u have an extra book credit pick it up for the historical value but no real insights here on Apple's strategy (as there was none), their future or more than 3 quirky cool insider-stories.
Appropriately, I listened to this book on an iPod. As much as I have heard about Steve Jobs over the years, this was fun to listen to. Even so, at times it was more than I ever wanted to know about Jobs. There was a little too much weird personal information in this book. Fortunately, I came away continuing to like Apple computers even after reading about Job's life and idiosyncrasies.
I especially liked hearing about Pixar, the founders and how the business developed. I also liked hearing about how the author thought Jobs developed his sense of style and design. The true test of this book is would I read it again? Yes, I would. Maybe not right away, but it is definitely on the repeat list. The business development and Job's negotiating skills are fascinating. I might skip the parts about his girlfriends, his relationship with his children, and his weird eating habits.
This book is poorly written, repetitious, with hackneyed language. It attempts to paint a personal picture of Jobs, but ends up by reading like an overlong Vanity Fair article. There is a germ of a fascinating story here, but the Second Coming is not up to the potential.
My wife and I could barely listen to this book for more than 30 minutes before we had to turn it off and say forget it. The book is read in an overly dramatic style, but that is not the only problem with it. I found it to be over-admiring, exaggerated, and extremely annoying. The book seemed to be a very one dimensional ?cult of the individual? type of reporting. I really don't know how this book got sold.
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