When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year.
Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man; how and why he almost gave up his career; the details of his negotiations with Disney's Jeffrey Kaztenberg and Michael Eisner and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates - and much more.
Since the early days of Apple, Steve Jobs has captivated the public. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings listeners what will be one of the most talked-about business audios of the year.
Alan Deutschman is a contributing editor at Vanity Fair. For the past twelve years, he has covered business and technology. He was a correspondent for Fortune for seven years, a senior writer at GQ, and a contributing editor at New York magazine.
Executive Producer: Sherry Huber
Original Jacket Photograph: Alan Levenson/Corbis
Original Jacket Design: Andrea Thomas
©2000 by Alan Deutschman
(P)2000 Random House, Inc.
"...a behind-the-scenes account of the supreme showman's resurrection from high-tech oblivion to cover-story glory...likely to raise hackles - not to mention blood pressure - in the corridors of Apple Computer and Pixar Animation Studios." (USA Today)
I am so fed up with the "experts" on TV who think they know everything about Steve Jobs and what he has done for Apple. This book gives specifics regarding the steps Jobs took to get Apple back on its feet. This is a real businessman who knows what he is doing and knows how to run a company. Not just for the Apple enthusiast, this book will give you a real look at business today and how to get it right.
Cons: Frequent swearing, including the f-word about a dozen times. There is a mild amount of annoying repetition, but it is bearable. The view presented by this book makes it sound like Jobs was great at recruiting and speaking, but otherwise was horrible to his employees and got lucky with his successes. I find it hard to believe he didn't play a more integral part of his huge sucesses.
Pros: Great stories about Jobs that are almost unbeleivable. The author has made me really feel that I know Jobs well. Business leaders may also find the stories contain ideas of good and bad ways to lead. Would be, in my opinion, one of the best books on Audible.com so far were it not for the excessive swearing.
A solid look at Steve Jobs, as well as a fabulously detailed history of the technology boom and its architects during the 1970s, 80s and 90s.
Steve Jobs made his remarkable comeback by having multiple personalities (a bad Steve and a good Steve). I cannot imagine in any way that his comeback will be a success with one of those two personalities missing. My perception about Steve Jobs has changed and made me realize that being bad sometimes will make other people achieve more.
I enjoyed listening to this. Unlike other reviewers, I thought it depicted Jobs in a singularly unflattering way. One major disappointment: the books stops well short of the iPod era. I would have liked to have heard some of the story behind that.
Great book, well-balanced, takes you through Steve Jobs' rise, fall and rise. Great reader. I highly recommend.
In the spirit of full disclosure, I'm an Apple fan and have been ever since high school with my II-GS. Steve Jobs may have a gigantic ego but his life is a great story and this book gives us hours of interesting episodes. I found it enjoyable and engaging.
I've probably listened to this story six or seven times now and its one of my favorites. The narration is excellent, the audio quality is very good, and best of all its a true story full of drama and conflict.
I just wish that a follow-up book were available since Apple has really taken off since the return of Jobs, and I'd like to know some of the details .
As the title of this review suggests i live in the UK. So whats the relevance of that? Well this, like a lot of titles I download from Audible is read by Americans, about Americans for Americans. Now before anyone goes off on one about this review! that is not a criticism, after all I keep coming back for more, I mention it only because the significance of individuals and events may not always be as obvious if you live outside the US. I think it is a testament to how well read and written this piece is that it kept my interest for so long and had me exploring some of the individuals and places in the book on the internet to find more. The quandary of the books is that by the end I am not sure what I make of Steve Jobs. Do I loath him for being so apparently up himself, do I admire him for some of his more obvious successes or am I just jealous of some of his luck...bit of all 3 maybe. Anyway like him or loath him it was a compelling listen that I would have no problem recommending. Maybe my one and only criticism could be the theatrical way in which the book is read although this is only a very minor criticism.
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