When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year.
Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man; how and why he almost gave up his career; the details of his negotiations with Disney's Jeffrey Kaztenberg and Michael Eisner and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates - and much more.
Since the early days of Apple, Steve Jobs has captivated the public. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings listeners what will be one of the most talked-about business audios of the year.
Alan Deutschman is a contributing editor at Vanity Fair. For the past twelve years, he has covered business and technology. He was a correspondent for Fortune for seven years, a senior writer at GQ, and a contributing editor at New York magazine.
Executive Producer: Sherry Huber
Original Jacket Photograph: Alan Levenson/Corbis
Original Jacket Design: Andrea Thomas
©2000 by Alan Deutschman
(P)2000 Random House, Inc.
"...a behind-the-scenes account of the supreme showman's resurrection from high-tech oblivion to cover-story glory...likely to raise hackles - not to mention blood pressure - in the corridors of Apple Computer and Pixar Animation Studios." (USA Today)
This audio selection kept me interested the entire drive from Baltimore to Pittsburgh... and back! Well narrated, this book tells of the visionary genius and social peculiarities of one of Silicon Valley's biggest personalities. Much of what I learned surprised me, and shed light on events and people that I had no idea were connected.
we all listen to aubible.com, but would we listen without ipods? Lest we forget itunes; the dude (Steve Jobs)really is a revolutonary marketeer. And he has opened up entirely new markets and accesorized modern America. If only the guy who had written this book had waited a few more years he would have had a much more interesting book to write.
Success is a mystery; why it finds some and eludes others. Steve Jobs has enjoyed more success than all but a few are fortunate to experience. This book gives a wonderful insight into his character, and leads you through the times that follow his departure from Apple. You glimpse at those aspect of his personality that were responsible for his great success, and those which make him his own worst enemy. Undeniably there is a strong streak of luck and "being in the right place at the right time" in his life. But you also find the brilliance and experience the driven side that makes him and his success so magnificent.
I was particularly enthused with the history of PIXAR and its role in the development of popular culture computer animation. Jobs hung in there well beyond reason and again his success seems to be half inspiration and the other half a mixture of obstinacy, luck, good timing, and other people's work.
There is never a dull moment in this book and I was sorry to see it end.
I learned a lot not only about Steve Jobs, but what it takes to be a great leader. An inspiring read. Jobs and his exploits are entertaining, and I looked forward to finishing this book. Recommended!
I really enjoyed this look at Steve Jobs. I am an Apple consumer and so the intrigue of what Jobs is all about has always been interesting to me. Recent TV/movie portrayals of the man seem to have left out major parts of his life. This book did a good job of giving me a complete picture of Steve, even if it was a little overly dark at times. The author seems to deny credit in cases where Steve may have deserved it, but over all I think the book was balanced and gave reasons to why Steve is who he is. If you like Apple or if you enjoy reading about the computer boom and technology, you will certainly enjoy this book. =)
I expected a book with at least a little technical detail. This book spends over seven hours
bashing Steve Jobs. Maybe he is as bad as the book indicates, but I dont care. I do not need to know, nor do I care how many girlfriends he had. Or, how many times he cursed out an employee, as dispictable as this is.
This book is a waste of time.
I grew up in Cupertino in the 70s in the shadow of Steve Jobs. I have had Bad Steve angry with me (with some justification)and have sat absolutely transfixed when Good Steve introduced NeXT at Davies Hall in SF- no one does it better. The author got it right- Steve represents what most of us in business wish we could be and tracks the resurection of this utterly fascinating icon.
If there were no such thing as Steve Jobs, we would have to invent him...
Only drawback was the book clearly was not written all at once, there were several very obvious repetitions that good editing should have caught. Minor item- overall very good!
When I purchased this audiobook, I didn't realize that it was first published in 2000. For those interested in learning about Steve Jobs impact on the music industry with his fee-per-song service and the iPod, you will not find it in this book. However, if you would like to hear about the rebirth of Apple and his involvement with Pixar, this will provide for interesting listening. Depending upon your interest level in Steve Jobs and your tolerance for typical biographical criticism of a subject, you may need to tune out certain parts where the author dishes out his negative views of Steve's character. Also, if you are interested in an evaluation of the technology that changed Apple and led to its rebirth, you will not find it in this book. The author brushes over the redesign of the Mac, spending more time on Steve's personality than the product.
I just goes to show to show you that nice guys do finish last. Jobs without doubt proves this once an for all. This book dispells the myth about this excellent sales man. It really shows he is in the same league as Bill Gates. (Greed Wins). An excellent book I would recomend this to anyone interested in business and technology.
Deutschman writes with the objectivity of a bitter teenager that couldn't date the cheerleader in high school. He portrays Jobs in the worst light possible regardless of the situation. I recommend this book if you're willing to read between the lines and not accept every line this author writes as absolute truth.
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