In this course, we'll examine the lives and careers of successful men and women who seized the opportunities offered by the vibrant and open economy that has ensued. We'll examine how each of these individuals found the necessary resources - both economic and personal - to achieve greatness in the business arena. In doing so, we hope not only to arrive at a better understanding of American business history in general, but also to commune with its greatest visionaries - its Masters of Enterprise.
©2003 H.W. Brands; (P)2003 Recorded Books
Each chapter focuses on one of the greats of enterprise (from John Jacob Aster, Cornellius Vanderbilt, Ray Crock, Mary Kay, Bill Gates and others). It was fascinating to listen to their stories.
That's tough... a lot of them were very interesting
The only area of improvement would be to weave the stories together a bit more so that we can see how they relate to one another. For example, Vanderbilt, Rockefeller and Carnegie have a story that can weave together nicely... and Morgan at a time.
Professor Brands does a great job narrating these lectures which cover the lives of many influential business people throughout America's history. Each lecture is another insightful biography.
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