Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
I enjoyed this book. I love the real life stories of three entrepreneurs who went through some of the hurdles that I'm facing now. I also love the last part of the round table discussion between the author and the three main characters of the book. Besides all the education, it's neat to learn about the individual companies listed in the book.
Highly recommended for anyone who is thinking of launching a new business.
I was/am a struggling entrepreneur and I didn't have any notion of what I should do to better my business. This book through it's thoughtful and thorough examination of three HBS graduates made me understand what is necessary to achieve the kind of success I desire. I like the narration (using two different voices) and I love the content. No, it isn't like a recipe from a cookbook but it does give you very detailed ideas of what you should be doing for your business. I realized after getting half-way through the book that I was think much too small and that I needed more study in the business. As it stands, my business, in my estimation will do much much better due, in part, to this book.
This book really "pushed me over the edge". I've had slumbering ideas for years, but now I've taken the first couple of steps towards creating my dream. This is not just a book for HBS alumni - their advantage is rather in their personalities, their stubborness and their willingness to work hard. I could really see that having a MBA from Harvard could be a burden if you considered becoming an entrepreneur - it's too easy to get a really good, safe, prestigious and well-paying job.
The Intelligent Entrepreneur is easy to listen to, it's inspiring - and the three individuals that we follow along are all different - we can each and every one find ourselves in them.
A good study of the essential characteristics and skills of a successful entrepreneur. The reading was as much about the Harvard Business School???s curriculum and the influential contacts resulting from attending such a fine institution as it was about actually selling your idea and forming a startup company. It was difficult to separate the two. I often asked myself while reading, how could I do this without having HBS behind me. One of the three protagonists stated the problem early in the book when she wondered how one got on that super highway of business success when you cannot find an on-ramp. The answer seemed to be an MBA at HBS. Of course, Mr. Murphy makes a good case that more is required than education. Good contacts aren???t enough, either. An entrepreneur had to have a drive and passion for starting a successful operation. Entrepreneurship can be learned. He gives his 10 rules of successful entrepreneurship. The book tells the stories of 3 successful entrepreneurs and alternates the odd-numbered chapters telling their stories with even-numbered discussing the principles and applications of building successful companies.
This book is really great because it brings real experience to the listener. Not the usual oh-how-marvelous-and-rosy sucess stories we find in business publications. In about 12 hours you can time travel and live about a decade along with a bunch of HBS teachers, VC people and, most importantly, three very different entrepreneurs going from zero, being at the brink of failure, surviving inumerous challenges to ultimately attain their definition of success. The Audible version has an inestimable round table with the author and his three main characters, which is not included in the print version.
This is a must read if you are considering starting your own company, period. It takes you through the lives of some very successful people and provides what I would like to call a mini Harvard Business School Lesson in a box.
Didn't care for the stories/case studies. Yes, we've all been told that a good book has point, example, point, example, but Mr. Murphy, give your audience some credit for having the ability to understand a concept. Also, L.J. Ganser could back off of the intensity in his delivery. I think that was part of the problem with the half of the book that he read, the stories/case studies. His delivery sounds disingenuous and I felt like I was plugged into a commercial.
And like other reviewers here, I felt the constant referral to Harvard Business School was tiresome.
A truly fabulous and inspirational book. Great stories about real people and real companies and their struggles and successes. I would definitely recommend it to anyone who owns their own company or wants to go into business for themselves.
The Intelligent Entrepreneur is a Fantastic book written by Bill Murphy on the founders of military.com, ladders.com and blue mercury, from their entry to Harvard Business School to their ups and downs to build their companies from scratch to multi million dollar firms.
I thoroughly enjoyed this book. It's both inspirational and informative. I can't stop listening.
The format is also refreshing, enjoyable and easily understood.
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