Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
I enjoyed the Intelligent Entrepreneur and it provided many valuable insights on what it takes to start and run your own business. The hundreds of references to Harvard Business School were mildly annoying and many people who read this won't be in the same position or network that the main players in the book had. If you are interested in going to a high profile business school and working with venture capitalists then this is a must read/listen.
This book was not sincere--it seemed to be a Harvard Business School commercial--I couldn't get into the book because chapters 1-6 were an obsequious, one-sided dialogue about HBS--and how HBS is responsible for the success of not only the 3 entrepreneurs who were the main focus, but also, countless others. That may be true but why not offer a balanced approach. For instance follow one from HBS, one from Babson, and one without formal education. I felt tricked--I believe HBS hired this journalist to write a book that put their program for entrepreneurship in a good light--allowing them to compete with the other more established schools in this area.
The journalist admits to being a failed entrepreneur so is he really qualified to write this book, and do university entrepreneur programs actually create the best entrepreneurs. I thought I'd get awesome insight and ideas for my small business--instead I got a commercial and wasted one of my Audible credits.
It was a long audio book but well worth it. More than the 10 rules, I enjoyed and learned from the stories of the three HBS entrepreneurs.
I completed this book in audio format much faster than I could have by reading it. I learned a ton, and had fun! I am not sure yet if it convinced me to start my business or that I should think otherwise. Time will tell. For now, I will pronder the problem I intend to solve.
This book had the chance to be a fascinating set of case studys but is sadly just an elitist advertisement for harvard business school and its graduates. As if no successful company had ever been built without the blessing of HBS Alumni.
Great and inspiring book for anyone looking to start a business or that wants to know and understand what it takes.
Well written and narrated. This some great insights into three successful entrepreneurs. It may not tell you how to become one, but thats not the purpose of the book. Well worth the read.
The book is great! The stories it tells are really inspiring. But, as another reviewer pointed out, it does seem as if the book was sponsored by HBS. Although HBS is indeed a reference in entrepreneurship, other schools are too. It's something about the wording, maybe...
Apart from that, the book is really useful. And the extra round of talk is a great bonus.
I really liked the format of this book, half the chapters biography and the other half like a college professor hitting the important points. This book felt like the big game version of the E-Myth by Michael Gerber.
Great points and I wish the book was longer. Too bad audible does not have any other books by this author. I would have bought it today.
"Very Interesting and Relevant"
Fascinating book from the perspective of three friends who meet at Harvard Business School and go onto found very succesful but very different businesses.
The start of the businesses is in the late 90's but the narrative continues on through the credit crunch and right up to 2010.
The insights into the decisions taken by the three people are fascinating and it's interesting to see the mistakes they make and how people can mix up being prepared for being lucky.
"Don't make the same mistake"
I am in the midst of starting up two businesses while working full time and was needing some insight and inspiration to keep me motivated. This book sounded good but it really disappoints. The author has attempted to use the life stories of three entrepreneurs to illustrate his 10 key points. The end result however is a very poorly written narrative of each person's life full of uninteresting anecdotes and obvious conclusions. Murphy Jr. could really have benefited from an editor, for example, 'She was on her computer, Powerpoint was running on it'. Having paid 18 quid for this i suffered through it hoping to find some insight but to no avail. The context is the internet boom of the late 90's and feels completely out of touch with today's environment and issues. This book could be 30 mins and cover all points he makes adequately. If you're after a great book on entrepreneurship i recommend Rework by the guys at 37 signals. It current, fresh and not mired in old thinking like this one is.
"a great book!"
This is a great book - engaging, informative and inspiring. I am not trying to start a business, but my husband is and this book helped me understand what he is going through. It also made me respect entrepreneurs a lot more. The readers are dynamic and enjoyable to listen to. An excellent choice if you want to learn about entrepreneurship.
I read this book before I downloaded audible and it's one of the only books I already have in print that I would listen to multiple times. The stories about how these entrepreneurs have gone through the different challenges has really helped me through the hard parts of setting up my own company. Very good.
"Good, honest advice"
The truth behind successful business not just the glamour side of always getting it right. Excellent advice well captured and holds your attention throughout.
Frankly it was tortuous listening to this.I don't want to listen to padded out drivel about perfect people and fortune 500 companies.Perfect people that just ooze good fortune.I want to hear about the guy that spent his last 5 dollars and was on the verge of skid row but some how managed to make good despite adversity.Seriously, if I wanted to hear about perfect people I would buy a glossy magazine.
Starts a bit slow but snowballs into a very interesting series of entrepreneurial stories which I found both inspiring and fascinating. Not a book for the ADHD at heart - you'll need some patience but it's worth it.
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