Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
The book is great! The stories it tells are really inspiring. But, as another reviewer pointed out, it does seem as if the book was sponsored by HBS. Although HBS is indeed a reference in entrepreneurship, other schools are too. It's something about the wording, maybe...
Apart from that, the book is really useful. And the extra round of talk is a great bonus.
I really liked the format of this book, half the chapters biography and the other half like a college professor hitting the important points. This book felt like the big game version of the E-Myth by Michael Gerber.
Great points and I wish the book was longer. Too bad audible does not have any other books by this author. I would have bought it today.
The book very closely follows the Harvard Business School (HBS) case study method. At one point the author describes HBS' (you will hear this acronym countless times) case study method as filled with details that students need to sort through to find the essence of the case. This book felt just like that, a lot of unnecessary detail. There are other more succinct books that teach similar principles.
I enjoyed this book. I love the real life stories of three entrepreneurs who went through some of the hurdles that I'm facing now. I also love the last part of the round table discussion between the author and the three main characters of the book. Besides all the education, it's neat to learn about the individual companies listed in the book.
Highly recommended for anyone who is thinking of launching a new business.
I was/am a struggling entrepreneur and I didn't have any notion of what I should do to better my business. This book through it's thoughtful and thorough examination of three HBS graduates made me understand what is necessary to achieve the kind of success I desire. I like the narration (using two different voices) and I love the content. No, it isn't like a recipe from a cookbook but it does give you very detailed ideas of what you should be doing for your business. I realized after getting half-way through the book that I was think much too small and that I needed more study in the business. As it stands, my business, in my estimation will do much much better due, in part, to this book.
This book really "pushed me over the edge". I've had slumbering ideas for years, but now I've taken the first couple of steps towards creating my dream. This is not just a book for HBS alumni - their advantage is rather in their personalities, their stubborness and their willingness to work hard. I could really see that having a MBA from Harvard could be a burden if you considered becoming an entrepreneur - it's too easy to get a really good, safe, prestigious and well-paying job.
The Intelligent Entrepreneur is easy to listen to, it's inspiring - and the three individuals that we follow along are all different - we can each and every one find ourselves in them.
A good study of the essential characteristics and skills of a successful entrepreneur. The reading was as much about the Harvard Business School???s curriculum and the influential contacts resulting from attending such a fine institution as it was about actually selling your idea and forming a startup company. It was difficult to separate the two. I often asked myself while reading, how could I do this without having HBS behind me. One of the three protagonists stated the problem early in the book when she wondered how one got on that super highway of business success when you cannot find an on-ramp. The answer seemed to be an MBA at HBS. Of course, Mr. Murphy makes a good case that more is required than education. Good contacts aren???t enough, either. An entrepreneur had to have a drive and passion for starting a successful operation. Entrepreneurship can be learned. He gives his 10 rules of successful entrepreneurship. The book tells the stories of 3 successful entrepreneurs and alternates the odd-numbered chapters telling their stories with even-numbered discussing the principles and applications of building successful companies.
This book is really great because it brings real experience to the listener. Not the usual oh-how-marvelous-and-rosy sucess stories we find in business publications. In about 12 hours you can time travel and live about a decade along with a bunch of HBS teachers, VC people and, most importantly, three very different entrepreneurs going from zero, being at the brink of failure, surviving inumerous challenges to ultimately attain their definition of success. The Audible version has an inestimable round table with the author and his three main characters, which is not included in the print version.
This is a must read if you are considering starting your own company, period. It takes you through the lives of some very successful people and provides what I would like to call a mini Harvard Business School Lesson in a box.
Didn't care for the stories/case studies. Yes, we've all been told that a good book has point, example, point, example, but Mr. Murphy, give your audience some credit for having the ability to understand a concept. Also, L.J. Ganser could back off of the intensity in his delivery. I think that was part of the problem with the half of the book that he read, the stories/case studies. His delivery sounds disingenuous and I felt like I was plugged into a commercial.
And like other reviewers here, I felt the constant referral to Harvard Business School was tiresome.
"Very Interesting and Relevant"
Fascinating book from the perspective of three friends who meet at Harvard Business School and go onto found very succesful but very different businesses.
The start of the businesses is in the late 90's but the narrative continues on through the credit crunch and right up to 2010.
The insights into the decisions taken by the three people are fascinating and it's interesting to see the mistakes they make and how people can mix up being prepared for being lucky.
"Don't make the same mistake"
I am in the midst of starting up two businesses while working full time and was needing some insight and inspiration to keep me motivated. This book sounded good but it really disappoints. The author has attempted to use the life stories of three entrepreneurs to illustrate his 10 key points. The end result however is a very poorly written narrative of each person's life full of uninteresting anecdotes and obvious conclusions. Murphy Jr. could really have benefited from an editor, for example, 'She was on her computer, Powerpoint was running on it'. Having paid 18 quid for this i suffered through it hoping to find some insight but to no avail. The context is the internet boom of the late 90's and feels completely out of touch with today's environment and issues. This book could be 30 mins and cover all points he makes adequately. If you're after a great book on entrepreneurship i recommend Rework by the guys at 37 signals. It current, fresh and not mired in old thinking like this one is.
"a great book!"
This is a great book - engaging, informative and inspiring. I am not trying to start a business, but my husband is and this book helped me understand what he is going through. It also made me respect entrepreneurs a lot more. The readers are dynamic and enjoyable to listen to. An excellent choice if you want to learn about entrepreneurship.
"Good, honest advice"
The truth behind successful business not just the glamour side of always getting it right. Excellent advice well captured and holds your attention throughout.
Frankly it was tortuous listening to this.I don't want to listen to padded out drivel about perfect people and fortune 500 companies.Perfect people that just ooze good fortune.I want to hear about the guy that spent his last 5 dollars and was on the verge of skid row but some how managed to make good despite adversity.Seriously, if I wanted to hear about perfect people I would buy a glossy magazine.
Starts a bit slow but snowballs into a very interesting series of entrepreneurial stories which I found both inspiring and fascinating. Not a book for the ADHD at heart - you'll need some patience but it's worth it.
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