Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
I really like this book. The real life examples put theory to the test. Other than the sometimes annoying "shout out" to the Harvard Business School, this book was very interesting. It allows you to learn from the real life decisions that were needed to start, survive and cash out three real life businesses. Its good for anyone doubting their potential entrepreneurial abilities.
Autor del libro Los Tres Comerciantes y El Lobo Feroz
I loved that this book was written from real events
Very relevant sets of ideas for an entrepreneur.
Wonderfully shares the background, struggles, growth and success of 3 very different real life entrepreneurs. I especially enjoyed the back story pre-Harvard, the obvious benefits of attending (as well as the obvious minor flaws of the institution) as well as the different path the 3 took after school. There was a good balance between the highs of success and the lows of the climb upward. The book achieves it's goal of convincing you that entrepreneurship can be learned. PS I listen at 2 or 3X so the 'performance' was fine for me but I cannot judge what normal speed sounded like. A case study in life and business for us novices.
For people who wants to go into entrepreneurship. This book will give you insight into the entrepreneurship journey. The ups and downs, the trials and tribulations.
Way way to much story to get through in order to get to the 10 points.
This book contained some high-level ideas, but never drilled down into what was involved in starting and running a business and making it profitable. Mostly it was war stories about Harvard Business School grads in their ventures to hit their numbers, make millions, and feel fulfilled for creating hundreds of jobs. Sometimes those jobs lasted, and paid well; sometimes they did not and made unreasonable demands on the people that worked them.Looking at it one way, Harvard Business School exists to train talented people to go out into the world and make it a better place by creating employment and technological improvements. Looking at it another way, HBS is a cross-section of people who become multimillionaires by working their asses off night and day, making tons of mistakes, burning through capital like paper in a blast furnace, and doing whatever they have to do to make their number!At times, the book seemed like one long advertisement for Harvard Business School.One of the best parts was the interview with the Entrepreneurs themselves at the end. They became more human at that point - not just two-dimensional hoop-jumpers.I found this book useful because it helped show me how to instill motivation in characters when writing a novel. Which is a form of entrepreneurship in itself.
This is the only reason I am not returning it to Audible for an exchange.
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