Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
My reviews are honest. No sugar coating here.
I was a little worried when I bought this book. I just thought that it will be another business book with hypothetical examples and trying to solve a math problem as a final exam. I was wrong. This book has three real life examples and their life and passion for their companies. It is almost like taking a class in college on Business 101. It's like being in school, reading their stories and having a followup lecture on what we learned and at the end of the semester, having the real entrepreneurs in class as a guest panel for question and answer.
This title is well written. The author did a great job at telling their stories and going in depth on what just happened. Good concept on a business book.
I just wished that there were more of this book and it kinda felt like a infomercial for Harvard Business School.
I just wanted more, but good and interesting read.
Personal stories were interesting; I am now a huge Marla, Chris, and Marc fan.
Has motivated me to apply to business school. Would be nice if the narrators could agree on how to pronounce Chris' last name!
An amazing book, with great stories of individuals that bet it all and then some to make their ideas come to life. The ups and downs, frustrations and celebrations. If you own your own business you will enjoy this, if you have wanted to start your own business this is a must read. Narration is wonderful, the story is never slows down. You don't want it to end. Please write a sequel. Its not what you know, its how much drive and determination you may have.
Way way to much story to get through in order to get to the 10 points.
This book contained some high-level ideas, but never drilled down into what was involved in starting and running a business and making it profitable. Mostly it was war stories about Harvard Business School grads in their ventures to hit their numbers, make millions, and feel fulfilled for creating hundreds of jobs. Sometimes those jobs lasted, and paid well; sometimes they did not and made unreasonable demands on the people that worked them.Looking at it one way, Harvard Business School exists to train talented people to go out into the world and make it a better place by creating employment and technological improvements. Looking at it another way, HBS is a cross-section of people who become multimillionaires by working their asses off night and day, making tons of mistakes, burning through capital like paper in a blast furnace, and doing whatever they have to do to make their number!At times, the book seemed like one long advertisement for Harvard Business School.One of the best parts was the interview with the Entrepreneurs themselves at the end. They became more human at that point - not just two-dimensional hoop-jumpers.I found this book useful because it helped show me how to instill motivation in characters when writing a novel. Which is a form of entrepreneurship in itself.
This is the only reason I am not returning it to Audible for an exchange.
Yes.to remind myself of some of the things said in the book.
I was very impressed by Mark and his passion to succeed.
The one that described Mark working from home for months without pay
The book was very teaching and entertaining at the same time,
This book is definitely one I would recommend. It tells the story of average people who took advantage of getting into Harvard Business School and making the most of it. Even more, it helps the listener realize that going to HBS isn't the only avenue to becoming a successful entrepreneur.
My favorite part of the book was how the stories were woven together both personal and business, not just bare bones business talk.
The art of two narrators reading the story gave it the feel of a work of fiction while learning what to do and what not to do when planning to start a new business venture.
Of course this book is too long for one sitting but I found myself getting through this book faster than any other book I've listened to on business and leadership.
I will definitely be listening to this book again. I generally don't write reviews but if you need to be inspired to start a business or start another one this could be the book for you.
This is a very excellent book on entrepreneurship. This books follows a unique and different approach that many readers may not have been exposed to. If you have ever taken any MBA level courses or Masters level business course then you may have been exposed to the Harvard Business Schools case study approach. Case study analysis is perhaps one of the most effective ways to learn critical thinking skills. The HBS case study approach is being used in most high quality business schools. This book is a well written compendium of entrepreneurial concepts presented using a case study approach. This books is a must read for the aspiring entrepreneur or business strategist. This book sort of defines a new type of genre but parallels and is in the same family with books like Blue Ocean Strategy, or The Innovators Dilemma, or The Innovators DNA. If the HBS case study approach is like a single melody, then this book is more like a symphony. Read it, and don't get hung up on the Harvard Business School venue. This books has some very important principles and concepts that applies to all entrepreneurs.
Found this to be very good particularly as I recently started my own business and you get a lot of different ideas, motivation from the stories the author has used in the book. Its one of the books that I would like to come back to once a year to recap and refresh.
I am an entrepreneur. I have started over 10 separate businesses. You would think I would not need to read this book. But I am always looking for a better way. And this book is as good as any in helping a person organize the process of starting and running a business. The section on who to hiring the right people is very important.
The book is written around the story of 3 main people and their efforts to start and run a business. The book is very informative and interesting because of the method in which it's written.
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