Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
I really like this book. The real life examples put theory to the test. Other than the sometimes annoying "shout out" to the Harvard Business School, this book was very interesting. It allows you to learn from the real life decisions that were needed to start, survive and cash out three real life businesses. Its good for anyone doubting their potential entrepreneurial abilities.
I'm trying to decide if the first eight chapters are necessary to get to know the characters. But from chapter 9 on the book is amazing, and a must read for entrepreneurs who need to understand the perseverance necessary for building a phenomenal business.
Thank you for this book!
smooth, and well done
The fall of the internet boom
yes, and I almost did.
Great case studies
I'm hours in and he has yet to get to the point. So far it's simply a bunch of stories of entrepreneurs that have yet to have any significance. Save your money. This book is a complete waste.
Entrepreneur and Consultant - Business, Innovation Management, Technology Transfer, Information Technology. EE-Ms.C., MBA.
This book is very interestingly telling the stories of three different entrepreneurs. From this aspect, it is a good and interesting multi-biography. I like interesting biographies and believe they are contributing.
However, this is far from the book's claim for fame, which is to teach you how to be an intelligent entrepreneur. It does not do that, and if you expect that you will get very little of what you expect. In fact several other books I listened to in the last year or so are EACH doing a better job in this sense, and maybe I should mention: The Lean Startup, Venture Deals, Do More Faster, and Startup CEO.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.