The Facebook Effect (excerpt)

By: David Kirkpatrick

Narrated by: David Kirkpatrick

Length: 1 hr and 32 mins

Publisher's summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.

This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

©2010 David Kirkpatrick (P)2010 Audible, Inc.

why?

This just feels like a maturation fest to facebook. I'm wondering why it was suggested to me.

summary: Zuckerberg is amazing. fucking genius. let me elaborate...

I don't care?

Didn't read it and I don't know why its on my list

Might be good, IDK... not interested in reading/listening to it, though. I guess it's just one of those snippets they give you for free... Would be awesome if they'd give one in the genre I'm interested in.

I don't want this in my que and I can't delete it

This is crap please remove it from my device I hate free spam crap you nitwits

Virus!

I never installed this and I never planned to read it. Still it appeared in my library. The only things that appear on a computer without asking, are viruses. So please report when you see this in your library.

How can I delete this

I hate that audible won’t let me delete this. It came with the app and I want it gone.

Not for me at all

No thanks...I can not relate to this title at all ...sorry simply not for me

not for me!

did not even want to finish. I do not like Facebook anyway. should have known

didn't ask for this crap

why is it stuck on my book list? how do I get rid of it???

If only could deleat book

What could have made this a 4 or 5-star listening experience for you?

Not much. Accidnetal download now I cqn't get rid of the book

Would you ever listen to anything by David Kirkpatrick again?

Not much chance of that

You didn’t love this book... but did it have any redeeming qualities?

Not that I coulc find

Showed up in my library randomly, cannot delete...

This audio book just showed up one day, I can't delete it or remove it.

I tried to listen to it, the "science" behind it is all hocus pocus. There is nothing concrete here. All speculation and unproven, untested theory.