The Facebook Effect (excerpt)

By: David Kirkpatrick

Narrated by: David Kirkpatrick

Length: 1 hr and 32 mins

Publisher's summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.

This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

©2010 David Kirkpatrick (P)2010 Audible, Inc.

Didn't Read It, Just Want It Gone!

Any additional comments?

Pre-Installing books I can't get rid of is annoying and I sincerely hope they give me a feature to remove it from my list.

Not sure how this ended in my queue

I actually went and listened to the whole thing. It's basically a Zuvcerberg Love fest.

The Facebook Effect

Wasn't impressed totally bored was just an excerpt &didn't get the best of the book in my opinion.

Perfect story to fall asleep to.

Perhaps I'm jaded by Facebook in general but this book was an hour 1/2 excerpt of the most mundane boring story.

Don't want it, can't delete it

Why can't I remove this from my library? I didn't ask for it and I don't want it.

WHY CAN'T I DELETE THIS?

What disappointed you about The Facebook Effect (excerpt)?

The fact that it was added to my library without my permission and I absolutely HATE that I'm not able to delete it.

What was most disappointing about David Kirkpatrick’s story?

That it showed up in my library in the first place.

How did the narrator detract from the book?

I didn't listen to it because I DON'T WANT IT

If you could play editor, what scene or scenes would you have cut from The Facebook Effect (excerpt)?

If I "could play editor" I would call my contact at Audible and tell them that this experiment didn't work. It's pissing off potential readers and that they should go ahead and delete the excerpt from people's libraries.

Any additional comments?

DEAR AUDIBLE:
- PLEASE DELETE THIS FROM MY LIBRARY.
- STOP PLACING COMMERCIALS IN MY LIBRARY.

Was boring from the start

What disappointed you about The Facebook Effect (excerpt)?

Content and engagement

You didn’t love this book... but did it have any redeeming qualities?

Not really

Any additional comments?

I just really didnt like it felt it was just a book to write a book.

The Facebook Effect (excerpt)

What disappointed you about The Facebook Effect (excerpt)?

Audible, Audible is disappointing about this book, I can't delete it!!!!

What could David Kirkpatrick have done to make this a more enjoyable book for you?

Not write it.

Would you be willing to try another one of David Kirkpatrick’s performances?

No.

What reaction did this book spark in you? Anger, sadness, disappointment?

Awe. That I can't delete it!

crap

its worthless! dont bother with it! total waste of time! zuckerburg is a total ass & is seelkng total control!

never listened to it

the way you force peopleto keep this effing garbage in their libraries with NO OPTION TO DELETE simply ensures the fact that i will never listen to it. bezos is a complete moron