The Facebook Effect (excerpt)

By: David Kirkpatrick

Narrated by: David Kirkpatrick

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.

This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

©2010 David Kirkpatrick (P)2010 Audible, Inc.

PLEASE RESPOND TO EVERYONE AND GET THIS OFF THE AP

Would you try another book from David Kirkpatrick and/or David Kirkpatrick?

NEVER

Would you be willing to try another one of David Kirkpatrick’s performances?

PROBABLY NOT

What reaction did this book spark in you? Anger, sadness, disappointment?

ANGER, FRUSTRATION

Any additional comments?

I EXPECT MORE FROM AMAZON THAN TO ANNOY ALL OF ITS CUSTOMERS!

This is NOT a excerpt of the Facebook Effect.

This is NOT a excerpt of the Facebook Effect. It is about how a gentleman used Facebook for politically issues. Sounded interesting but have no idea what the book was. :/

Remove it now

Please tell me how to remove this unsolicited title.
I do not want it at all. 😡

HOW CAN I DELETE IT FROM MY LIST?

PLEASE I NEED HELP DELETING THIS FROM LIBRARY, I HAVE TRIED HUNDREDS OF TIMES, AND CANNOT BE DONE.

It's a commercial, not a book.

Somehow this book ended up in my library and I can't get rid of it. Don't waste your time downloading it - You'll regret it.