In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
©2010 David Kirkpatrick (P)2010 Audible, Inc.
This is the definitive history of Facebook's rise as a business behemoth, for sure. The writer is clearly biased and in puppy love with Mark Zuckerberg. This probably gave him fantastic access which made for a very thorough history. Do not expect unbiased analysis here, though.
It's still worth reading though.
I would not get this version. I would buy a print version from Amazon, if I could go back in time.
The recording is amateurish. You can that large swathes of the chapters were done in one take. Whoever the engineer/producer on the project was did a very lazy job in direction and post-production. Almost every sentence suffers from absolutely disgusting saliva sounds, excessive inhaling, lip smacking, and in the latter quarter of the recording... I kid you not - inside belching.
Seriously, they couldn't have re-recorded those lines? Very, very sloppy job. It makes it uncomfortable to listen to. Once you notice it, you'll never unnotice you. It makes it TOUGH to get through all 15 hours.
Book authors, please let professional voice over actors read your books for you. I don't know if it's a cost-savings thing or not, but I don't know if I could ever make it through another one like this.
I've requested a refund from Audible.
David Kirtpatrick's account of the formation of Facebook was interesting, informative, and a fun read; however, David's narration was nothing short of disgusting. While he has a very good listening voice, his constant swallowing, sniffling, and "mouth noises" are distracting in the extreme. David needs to either correct this or get someone else to read his works...PLEASE!!!
This book's content is engaging and might have become engrossing if a professional narrator would have read it. Kirkpatrick is a good journalist and he should just stick with that. And if what he writes about Zuckerberg is accurate then the reader may have been taken for a ride. After all, Kirkpatrick has no serious criticism to offer of FaceBook or Zuckerberg, and he even points out that Zuckerberg usually gets what he wants -- and he wanted a book written about his company! So here it is. Clearly, Kirkpatrick is mostly in awe of the entire Facebook Effect, and that MAY be valid, but we can't be sure from this book because there is simply too much cheerleading going on for us to be too trusting. Nevertheless, good information abounds here so the book is worth the time to either read or listen to it Truth be told, Kirkpatrick's narration (and odd breathing) totally exasperated me about half way through so I downloaded the book and read the rest of it on a Kindle, and I enjoyed the read much more than the listen. Too bad John Lee or Scott Brick didn't get the nod for this one.
This book was particularly interesting to me because I'm a software developer. David Kirkpatrick tells a captivating story about the inception and growth of Facebook. I've always considered Facebook to be head and shoulders above all its competitors and this book explained how that was the intent from the very beginning. For those not interested in Facebook, this book will change your mind. For those who are enthusiastic or even dependent on the service, this book will solidify it. I was so impressed with the story of Mark Zuckerberg as well. His intelligence, foresight and patience are inspiring no matter how old or experienced you are. I highly recommend this book.
Great book and author, needs a better audio recording. I've heard worse on Audible, but it makes it difficult to listen to at times.
Enjoyed the information, though the author is not writing from a neutral viewpoint. Very evident he admires the company and CEO. Author is also the narrator, and at times sounds as if he is stifling a yawn, sniffles, etc.
I just finished this book and I have to saw that after listening to this, I have a new view of Facebook. I am actually a bigger fan of Facebook because of it. I especially liked the Q & A with David Kirkpatrick and Randi Zuckenberg. I would've been nice if Mark Zuckenberg also had a discussion with David Kirkpatrick as well.
The recording of this reader is horrible. Plagued with constant lip smacking and breathing, this book is a pain to get through. It is the WORST recording I've ever encountered on audible. Listening made it almost impossible finish.
The book itself is pretty interesting, although I think the author is too kind with regards to Mark Z. I get a sense that this is the story as told by the guys at Facebook, instead of a candid look of the actual history.
The accidental billionaires was a more interesting book on Facebook. In many ways this is a less candid repeat of that book.
Did I mention that this recording is HORRIBLE? Seriously, Audible should redo the entire recording or give some sort of partial refund for the quality. This was surprising because the recordings on Audible are usually so good.
This audio book is long (14 plus hours). Even so, it flys by. It's compelling from start to finish. The Facebook Effect has a lot to say about vision, long term planning, passion and energy.
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