Audie Award Finalist, Business/Educational, 2014
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving listeners the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators - Jobs, Gates, Zuckerberg - Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.
The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
©2013 Brad Stone (P)2013 Hachette Audio
Business writing is admittedly very hard. There are only so many ways to describe the challenges and successes that a company encounters. Stock price, acquisitions, and internal affairs are all important. But the author makes the mistake of relying on only these to tell his story. It's really just "this happened, and then this happened, and then this happened." Journalism, not storytelling. Read this book if you are fascinated by Amazon, but don't expect to be engrossed.
Very straight forward story on the creation and rise of Amazon. Jeff Bezos might not be the nicest person to work for but you can not dispute his work ethic. Like Steve Jobs, he had/has a vision of how to deliver the goods to the customer. Can not dispute that. I am a Prime Customer in 2 countries and am very happy.
I found this book to be entertaining, insightful, and wholly worth a read. I come away from the book with a better appreciation for Amazon, Jeff Bezos, and online retail.
Enjoyed this book a lot and it is entertaining and informative .
Thoughts after reading this ? GSM working in Amazon and Apple are the same breed .
The founders of Amazon, Apple, and Starbuck are very passionate in what they believe in. This makes them look crazy, but they get results. All three books can have their own reality shows with all that drama.
This is one of the great book in business it is similar to apple story in Steve Jobs biography that published few year ago
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