Audie Award Finalist, Business/Educational, 2014
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving listeners the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators - Jobs, Gates, Zuckerberg - Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.
The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
©2013 Brad Stone (P)2013 Hachette Audio
Would have been nice if more coverage provided on the devices and digital services aspect of Amazon. Most of the coverage is focused only on Kindel and little on AWS.
The book went into great detail about Jeff Bezos, the history and development of Amazon and the various companies Amazon competed with, acquired merged with or crushed. Very interesting and well delivered.
This is a behind-the-scenes account of the growth of Amazon. The author covers the company in a balanced way, noting Jeff Bezos's fanatical focus on customer service even to the point of using bullying tactics towards competitors and treating employees poorly. I came away with a little more wariness towards making so many of my purchases at Amazon.com. A fascinating read, especially for those interested in business or technology.
I realize that Jeff Bezos is a uniquely talented individual with unmatched list of accomplishments. I also realize that Jeff Bezos is very private person and does not reveal his struggles to outside world.
Problem with the book is that Jeff Bezos is presented as a comics superman character. Even Ayn Rand's hypothetical business titans had more emotions and struggles than Jeff Bezos in this book.
It seems there only 3 emotional states for him:
- cold calculating machine, who can school math PhD's on why their algorithms would not work
- wrath expressed in a vein on a forehead, which happens the moment an employee said something less than a genius. Usually happens right before he "bites his head off" or makes someone a "second asshole".
- diabolical laugh.
I would love to see Marvell's take on it.
I'm also concerned about the way story describes early days of amazon. It seems that all it took is some code to build a first version of a web site.
As long as you have a website and you can send a link to a few friends, you "purchase announcement" bell will start ringing.
I did not like this book at all. I was hoping for insight on Bezos and received nothing. I already knew the story of how Bezos grew up, so the first half of the book was boring. There was no substance in the creation of Amazon. This book should have waited to come out.
Amazing story and insight into the life of Jeff Bezos and his team. Highly Recommended for any entrepreneur.
Great insight into the love/hate relationship we have with Amazon.
Takeaway. Never bet against Bezos
I really enjoyed learning the history of Amazon, key players, and about Bezos. having had many friends eaten up and spit out by the company, it's good to understand the culture there and know why I would never steer my kids to work there. I still love to shop there, but this helped me realize it's not a good fit for.most employees.
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