So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.
In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
©2012, 2014 Tony Magee (P)2015 Audible Inc.
I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.
Page 1 to the End. Undercover beer is great.
I am visually impaired so audio is my life. He was GREAT.
This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.
I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".
Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.
I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.
20 years of growing a brewery, packed into 7 hours, with some sarcasm sprinkled in. A lot of it is mumbo jumbo serving the purpose of entertaining, but you really do learn from the book. I certainly recommend it if you're on the outside of the brewery game looking in.
I'm stoked I listened to this book.
With a good balance of information, humour and out there situations it is as super interesting read.
This book is not so much about beer, but is more about a journey into the world of business and creating a product that (obviously) people like.
Cheers to you Tony.
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