We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Shoe Dog Audiobook

Shoe Dog: A Memoir by the Creator of Nike

Regular Price:$27.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight (P)2016 Simon & Schuster

What the Critics Say

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

What Members Say

Average Customer Rating

4.8 (3537 )
5 star
 (3053)
4 star
 (416)
3 star
 (53)
2 star
 (8)
1 star
 (7)
Overall
4.8 (3142 )
5 star
 (2739)
4 star
 (339)
3 star
 (53)
2 star
 (6)
1 star
 (5)
Story
4.8 (3147 )
5 star
 (2681)
4 star
 (404)
3 star
 (49)
2 star
 (10)
1 star
 (3)
Performance
Sort by:
  •  
    Andy Westport, CT, United States 05-30-16
    Andy Westport, CT, United States 05-30-16 Member Since 2010
    HELPFUL VOTES
    847
    ratings
    REVIEWS
    519
    405
    FOLLOWERS
    FOLLOWING
    278
    0
    Overall
    Performance
    Story
    "great story about building a business"

    This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.

    5 of 5 people found this review helpful
  •  
    Ignacio J Fanlo San Francisco, CA United States 07-06-16
    Ignacio J Fanlo San Francisco, CA United States 07-06-16 Member Since 2013
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    17
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Fantastic listen"

    Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.

    3 of 3 people found this review helpful
  •  
    Amin Mirzaee 05-29-16 Member Since 2012
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    18
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Epic book - absolutely loved it!!"

    As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.

    3 of 3 people found this review helpful
  •  
    Mark Raglan, New Zealand 07-17-16
    Mark Raglan, New Zealand 07-17-16 Member Since 2015

    I love listening to books when cycling, paddleboarding, etc but I press pause when I need to concentrate. Its safer & I don't lose the plot!

    HELPFUL VOTES
    1057
    ratings
    REVIEWS
    106
    106
    FOLLOWERS
    FOLLOWING
    78
    15
    Overall
    Performance
    Story
    "Just do it"

    This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.

    The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.

    The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).

    This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.

    2 of 2 people found this review helpful
  •  
    Armen 07-03-16
    Armen 07-03-16 Member Since 2013
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    15
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great writing"

    Well written and highly engaging. A modern classic business adventure - with heart. Nike's rise from class project to IPO.

    2 of 2 people found this review helpful
  •  
    Joshua M Feldman 04-28-16 Member Since 2016
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    13
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great story on history of Nike; missing Jordan"
    Any additional comments?

    A great business story but a few things are missing very little mention of the Air Jordan and how it changed the game for Nike. Also the story ends in 2006, lacking any information from the last 10 years.

    9 of 12 people found this review helpful
  •  
    Shauna Zobrist 07-10-16 Member Since 2013
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A must read for anyone in business!"

    This book reads like a novel!

    I've worked for big corporations, small companies going public and as a business owner. This book touches it all.

    Big fan of Phil Knight.

    1 of 1 people found this review helpful
  •  
    Davine 07-09-16
    Davine 07-09-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A Must Read For All Entrepreneurs!"

    Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!

    1 of 1 people found this review helpful
  •  
    Chris 07-09-16
    Chris 07-09-16 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Breathtaking"

    The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.

    1 of 1 people found this review helpful
  •  
    Stanley Stan 07-07-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Exceptional"

    What an enlightening look into the real story of how Nike came to fruition. Phil offers a candidate and deeply personal view into the creation, trials, and tribulations of one of the world's most powerful brands!

    1 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.