Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.
In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a 19th-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing.
A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
©2016 C. James Koch (P)2016 Macmillan Audio
As a budding entrepreneur, this story really hit home with me. Jim paints an awesome picture of how he cultivated and nurtured his dream and grew it (with help from other of hard-working and dedicated individuals) to what it is today, a great company that is continually growing and innovating and making a positive difference to those around it. Thanks, Jim, for getting me even more excited about my own dream!!!
This book is not one that you want to read if you are looking for advice on starting or growing a business. While you may pick up some helpful insight here and there, it's not that kind of book. What it is is a real-life success story that recounts the good, the bad and the ugly of an entrepreneur starting and growing what would become an almost $1B business. Jim Koch narrates the book himself and talks in detail about his journey - including funny anecdotes along the way. He has truly gained my respect. I definitely recommend this book!
I intensively listened an became captivated by Jim's voice and all the stories that he had to tell, I now have a better view of the company company that I've come to love. I laughed, I cried, I listen and I learned a lot hoping one day to work for the company. As for now I'll just sit back and quench my own thirst, cheers!
When I heard Jim Koch was releasing a book I immediately knew I needed to read it. When I discovered he was narrating his book I knew I needed the audiobook! I've always like the sound and cadence of Jim's voice from the old radio commercials for Samuel Adams I heard years ago. Listening to him recount his story is like sharing a beer in a pub with an old friend.
Jim Koch shares his story of starting his own company and busting ass to make Samuel Adams and the Boston Beer Company into what it is today. He also offers advice for would be entrepreneurs. It's a very fun and satisfying experience.
And now I want a beer. Sláinte!
it's great that jim reads his own book. being humble, visionary, and with a big batch of candour he illustraits not only his companies story but also a vast list of business lessons learned.
as an entrepenour I found this book to be very educative and supportive of creative but yet simple ideas.
its highly recommended (excuse my typos I wrote this review vis my mobile)
As an owner of a small farmer winery (Plymouth Bay Winery) in Massachusetts, we want to Thank Jim and all the dedicated craftspeople at Boston Beer Company! Your story of continuos improvement, dedication to producing the best product and creating an environment for your people to grow, flourish and prosper is truly an inspiration to us. We strive to have our customers "Experience Delicious", you do that for us! Thanks again!
Great story about building a business from the ground up. Jim Koch's story shows that hard work, perseverance, and creativity will pay off in the end. I really enjoyed the book. Thanks Jim!
"Great story. Lots of advice for business owners"
While many of the business tips aren't new, they are fantastically summarized into a fantastic story behind a highly successful business and man.
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