In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
©2011 Howard Schultz. (P)2011 HighBridge Company
"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)
Ignore the reviews about how Shultz "seems to believe what he says too much." What the heck did you expect - A CEO that doesn't believe in his own company?
For me, this book gave amazing insight into how a top CEO selects his top executives, the challenges in turning a failing company around, how he instills the right company culture and handles Wall Street all at the same time.
First class business book, IMO.
Great book. Great stories of determination and faith in his dream. I will use this book as a guide and reminder to stay the course during the hard times
very thorough story of how to pick your company up from a diluted culture overridden by the obsession of volume and numbers. gets to the roots of what's most important...the people, the processes, and the desire to create the best experience for their customers...every time.
truly amazing. incredible transformation of the coffee company we all love. this is a great story with a wonderful narration.
Great performance. the book drags a bit in the middle because it felt repetitive in how it was written. but otherwise a really interesting and compelling true story of a loved brand.
The book was very interesting as far as learning about Starbucks company history but the personal story of Howard was sometimes a struggle to get through due to his high views of every single decision he has ever made. he basically comes off very over confident. other than that great book
This book was very disappointing. In a single word it was ponderous. The same thing could have been said in half the words. It also left out specifics. For example, Schultz wrote he spent time revising the leadership of Starbucks but didn't tell us what he did. Instead he tells us ad nauseam how he's going to recapture what made Starbucks great.
I lost all respect for Schultz when he described his secret, aka cowardly, comeback as CEO. He didn't have the integrity to face Jim McDonald, the current CEO and other top executives, utilizing their company knowledge and experience. Instead he went outside the company and found someone who would listen to him.
But, Starbucks survived and prospered despite him. I admire the employees for having pride in their work and making Starbucks a great company.
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