In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
©2011 Howard Schultz. (P)2011 HighBridge Company
"This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." (Publishers Weekly)
Ignore the reviews about how Shultz "seems to believe what he says too much." What the heck did you expect - A CEO that doesn't believe in his own company?
For me, this book gave amazing insight into how a top CEO selects his top executives, the challenges in turning a failing company around, how he instills the right company culture and handles Wall Street all at the same time.
First class business book, IMO.
If you're looking for business insight Howard includes a lot of the factors behind his decisions during the Starbucks turnaround period. For that info alone I feel like the book was worth the listen.
PS: He's the founder and CEO of Starbucks so of course he promos his company whenever he can. 😁
I respect Howard Schultz for what he has created at Starbucks. I believe Starbucks proves that a business can be both successful and a good corporate citizen or at least makes an attempt to be so. I found the presentation of the growth and development of Starbucks very interesting but the book was repetitive. I felt like I was listening to a very long Starbucks commercial and found myself just waiting for the book to finish. The business community can learn a lot from Howards work at Starbucks: looking at profits alone can actually prevent success and creating a business that is based on quality and an ethic of good corporate citizenship can flourish and be profitable.
I own both the audio and printed book, and for me I love having the audio because I can listen to a book while on the way to and back from work, however I love having the physical book. In this case I have mine signed, so it is priceless to me.
I like how personal it was and that it seamed like a story book, it even brought a tear or two at one point. It was over all just a good book and well done.
Starbucks is a great company, and after reading this book I have an even greater respect now then I ever did.
Obviously the CEO of Starbucks is going to have a bit of a bias towards his company, even when describing the weaknesses Starbucks has faced in the past. While there were some interesting tidbits I learned, overall it felt a bit tainted amidst the overly positively spun adjectives and descriptions of the story.
I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.
A good story told by the owner of Starbucks. He seems to have a sixth sense to return to CEO before the Crash of 2008 and work hard and don't letting Starbucks adrift.
It is, in that I can now better justify my support of Starbucks. I see that it aligns with ideals I admire, or at least that is what to book presents. I thought at times, this story was eye-balled by attorneys. Not that I was looking for dirt, but sometime it was overly "nice".
The story about helping the farmers who grow the coffee.
Lifetime movie, yes
If there is ever a time I don't have at least 5 books in process on my iPhone or kindle app something must be wrong...
It was easy to parallel where I was at in business and what I was doing based on the time frames and backgrounds given in the writing. Most of us experienced a GOOD TIME just before the 2009 ouch hit...
That even the billion dollar CEO was open enough to have mentors and coaches in his life to help keep him on track.
The $30+ million dollar training they put on in New Orleans, not just to make it look good for the business but to invest in their people and make an unforgettable impact on a city that has been decimated!
The coffee cup was FILLED BACK UP!!!
Right at the top
Howard Schultz, his determination to stick with his principles despite the obvious influences of American finical institutions and the embedded this is how it is done for wall street.
He has interesting way of reading and it keeps you listening
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