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One Click Audiobook

One Click: Jeff Bezos and the Rise of Amazon.com

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Publisher's Summary

An insightful look at how Amazon really works and how its founder and CEO makes it happen....

Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.

©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.

What the Critics Say

Praise for Brandt’s Inside Larry and Sergey’s Brain: “In this mustread for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in presentday innovation and potential.” (Publishers Weekly)

What Members Say

Average Customer Rating

3.9 (286 )
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4.0 (250 )
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Performance
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  •  
    Robert Cowan 09-07-16 Member Since 2015

    Mostly like non fiction are tech, business and history. Like tech based fiction

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    Story
    "Dated and nothing especially revealing"

    I hadn't realised how old this bio was when I bought it, but only goes up to 2011
    Writing style and narrator are a bit annoying as well. This bio is nothing compared to bios on Jobs, Google and Musk

    0 of 0 people found this review helpful
  •  
    Bert Christianson Iowa 08-24-16
    Bert Christianson Iowa 08-24-16 Member Since 2016
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    "Good up to 2011"

    Excellent background on Amazon and especially Bezos. Well worth a listen for the history up to 2011 when the book was published. The story continues and a lot has happened since then so now I want to either listen to an updated version or a more current book on Amazon.

    0 of 0 people found this review helpful
  •  
    sebastian 07-23-16
    sebastian 07-23-16 Member Since 2016
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    "very entertaining"

    very intriguing life not only of Jeff bezos but also of Amazon as a company

    0 of 0 people found this review helpful
  •  
    Admiralu Camarillo, California United States 07-05-16
    Admiralu Camarillo, California United States 07-05-16 Member Since 2014

    admiralu

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    "Interesting Book, Read in a Monotone"

    This was an interesting book about Jeff Bezos and the rise of Amazon.com. There were some interesting info and details about both the founder and Amazon. It covers a bio of Jeff and the founding, rise and reorganization of Amazon. While the book was enjoyable, the narration wasn't the greatest. The entire book was narrated in a monotone delivery. A better narrator would've made this book more interesting. No emotion either. Great book, just okay performance.

    0 of 0 people found this review helpful
  •  
    Michael - Audible 06-02-16 Member Since 2016

    Editor at Audible -- I like self-dev, Sci-Fi, and Fiction that leans a little bit, but not all the way, towards literary.

    HELPFUL VOTES
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    "Dry, but Worthwhile"

    The narrator drones on a bit, but Jeff Bezos story is really interesting. It's at times hard to decipher what his true talents are, because this book makes it seem like he is good at everything. Which, considering his success he probably is. I work for Audible so this helped me better understand our company's history and in that sense it was truly useful. Amazon is such a large and ubiquitous company that this book really helps you understand in how many different ways Amazon effects us. More importantly it's interesting to gain Jeff's perspective and approach to opportunity. I think that will be useful.

    wrote this on my phone sorry for typos

    0 of 0 people found this review helpful
  •  
    Kelly West Allis, WI, United States 02-02-14
    Kelly West Allis, WI, United States 02-02-14
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    6
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    "Enjoyable"
    Would you try another book from Richard L. Brandt and/or Neil Shah?

    Yes


    How would you have changed the story to make it more enjoyable?

    The begging was a little slow


    Have you listened to any of Neil Shah’s other performances before? How does this one compare?

    N/A


    What else would you have wanted to know about Richard L. Brandt’s life?

    We got a lot of the story


    Any additional comments?

    Was what I was looking for at the time

    0 of 0 people found this review helpful
  •  
    Sam Motes Tampa 09-02-13
    Sam Motes Tampa 09-02-13 Listener Since 2009
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    "One click to rule them all"

    A interesting look at how Amazon grew into the killer end all shopping experience from humble beginnings as an online book seller. Brick and mortars fall in its wake.

    0 of 0 people found this review helpful
  •  
    Noah Toronto, Ontario, Canada 08-21-13
    Noah Toronto, Ontario, Canada 08-21-13 Member Since 2016
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    "A short informative history of Amazon"
    Where does One Click rank among all the audiobooks you’ve listened to so far?

    If you set your expectations for a 5 hour short informative and somewhat entertaining history of Amazon, you won't be disappointed. At 5 hours, don't expect a ton of detail but there's enough to give you a decent idea of how the company evolved.

    I found it easy listening.


    What did you like best about this story?

    The insights into Bezos. I would love to read a full biography on him.


    Which scene was your favorite?

    The descriptions of what a small company Amazon started out as even after they were getting a decent amount of business.


    0 of 0 people found this review helpful
  •  
    Terence Dahlonega, GA, United States 04-23-13
    Terence Dahlonega, GA, United States 04-23-13 Member Since 2014
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    "Mediocre at Best"
    Any additional comments?

    A very cursory telling of the otherwise fascinating story of Amazon and its founder (Bezos). It just doesn't reveal much and seems weak.

    0 of 0 people found this review helpful
  •  
    Douglas Covington, KY, United States 03-12-12
    Douglas Covington, KY, United States 03-12-12
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    "Interesting glimpse into culture of Amazon"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this since it is the best history of Amazon I have found. Seems written by an outsider who only got a glimpse of the secrets of the company but a decent top level summary


    What was one of the most memorable moments of One Click?

    The description of Bezos trying to cultivate an image of thrift for the company stood out. Especially an example of them buying


    Which character – as performed by Neil Shah – was your favorite?

    Jeff Bezos my far...interesting guy


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Really thought the writers use of similies was terrible. They really stood out poorly.


    0 of 0 people found this review helpful

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