An insightful look at how Amazon really works and how its founder and CEO makes it happen....
Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.
Praise for Brandt’s Inside Larry and Sergey’s Brain: “In this mustread for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in presentday innovation and potential.” (Publishers Weekly)
A interesting look at how Amazon grew into the killer end all shopping experience from humble beginnings as an online book seller. Brick and mortars fall in its wake.
If you set your expectations for a 5 hour short informative and somewhat entertaining history of Amazon, you won't be disappointed. At 5 hours, don't expect a ton of detail but there's enough to give you a decent idea of how the company evolved.
I found it easy listening.
The insights into Bezos. I would love to read a full biography on him.
The descriptions of what a small company Amazon started out as even after they were getting a decent amount of business.
A very cursory telling of the otherwise fascinating story of Amazon and its founder (Bezos). It just doesn't reveal much and seems weak.
Gives me a complete view of how Jeff Bezos start Amazon and his philosophy of running the business. It amazed me how smart and forward thinking he is. This is a eye opener.
The Audio book was narrated nicely. The content of the book is excellent. I highly recommend anyone who is interested in E commerce to read this book
I would recommend this since it is the best history of Amazon I have found. Seems written by an outsider who only got a glimpse of the secrets of the company but a decent top level summary
The description of Bezos trying to cultivate an image of thrift for the company stood out. Especially an example of them buying
Jeff Bezos my far...interesting guy
Really thought the writers use of similies was terrible. They really stood out poorly.
I enjoyed the book, it was a good overall summary of Amazon since the start.
I was hoping for more insight and detail regarding the company.
Well detailed history of Jeff Bezos and the company he built, with a clear sense that it ain't over yet. Even with 20/20 hindsight, I think few people saw the power of the web in the way Bezos did.
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