An insightful look at how Amazon really works and how its founder and CEO makes it happen....
Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.
Praise for Brandt’s Inside Larry and Sergey’s Brain: “In this mustread for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in presentday innovation and potential.” (Publishers Weekly)
Mostly like non fiction are tech, business and history. Like tech based fiction
I hadn't realised how old this bio was when I bought it, but only goes up to 2011
Writing style and narrator are a bit annoying as well. This bio is nothing compared to bios on Jobs, Google and Musk
Excellent background on Amazon and especially Bezos. Well worth a listen for the history up to 2011 when the book was published. The story continues and a lot has happened since then so now I want to either listen to an updated version or a more current book on Amazon.
This was an interesting book about Jeff Bezos and the rise of Amazon.com. There were some interesting info and details about both the founder and Amazon. It covers a bio of Jeff and the founding, rise and reorganization of Amazon. While the book was enjoyable, the narration wasn't the greatest. The entire book was narrated in a monotone delivery. A better narrator would've made this book more interesting. No emotion either. Great book, just okay performance.
Editor at Audible -- I like self-dev, Sci-Fi, and Fiction that leans a little bit, but not all the way, towards literary.
The narrator drones on a bit, but Jeff Bezos story is really interesting. It's at times hard to decipher what his true talents are, because this book makes it seem like he is good at everything. Which, considering his success he probably is. I work for Audible so this helped me better understand our company's history and in that sense it was truly useful. Amazon is such a large and ubiquitous company that this book really helps you understand in how many different ways Amazon effects us. More importantly it's interesting to gain Jeff's perspective and approach to opportunity. I think that will be useful.
wrote this on my phone sorry for typos
The begging was a little slow
We got a lot of the story
Was what I was looking for at the time
A interesting look at how Amazon grew into the killer end all shopping experience from humble beginnings as an online book seller. Brick and mortars fall in its wake.
If you set your expectations for a 5 hour short informative and somewhat entertaining history of Amazon, you won't be disappointed. At 5 hours, don't expect a ton of detail but there's enough to give you a decent idea of how the company evolved.
I found it easy listening.
The insights into Bezos. I would love to read a full biography on him.
The descriptions of what a small company Amazon started out as even after they were getting a decent amount of business.
A very cursory telling of the otherwise fascinating story of Amazon and its founder (Bezos). It just doesn't reveal much and seems weak.
I would recommend this since it is the best history of Amazon I have found. Seems written by an outsider who only got a glimpse of the secrets of the company but a decent top level summary
The description of Bezos trying to cultivate an image of thrift for the company stood out. Especially an example of them buying
Jeff Bezos my far...interesting guy
Really thought the writers use of similies was terrible. They really stood out poorly.
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