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One Click: Jeff Bezos and the Rise of Amazon.com | [Richard L. Brandt]

One Click: Jeff Bezos and the Rise of Amazon.com

Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling....
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Publisher's Summary

An insightful look at how Amazon really works and how its founder and CEO makes it happen....

Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.

©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.

What the Critics Say

Praise for Brandt’s Inside Larry and Sergey’s Brain: “In this mustread for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in presentday innovation and potential.” (Publishers Weekly)

What Members Say

Average Customer Rating

3.9 (178 )
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Performance
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  •  
    Juris 01-04-13
    Juris 01-04-13 Member Since 2014
    ratings
    REVIEWS
    10
    3
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    Story
    "Inspiring story of a visionary"
    Would you consider the audio edition of One Click to be better than the print version?

    Have not read the print version


    What other book might you compare One Click to and why?

    Steve Jobs biography, because it was also an inspiring story of a visionary by content. Of course, Steve Jobs biography was way more detailed and longer, and better written - the story was complete


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Pretty good audiobook. The very ending seemed a bit "rushed" though - maybe because Amazon is a living and expanding company still, but the ending seemed more like stating facts without pulling the story together.

    0 of 0 people found this review helpful
  •  
    Kim 10-01-12
    Kim 10-01-12 Member Since 2013
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    "this is a great book"

    Gives me a complete view of how Jeff Bezos start Amazon and his philosophy of running the business. It amazed me how smart and forward thinking he is. This is a eye opener.

    The Audio book was narrated nicely. The content of the book is excellent. I highly recommend anyone who is interested in E commerce to read this book

    0 of 0 people found this review helpful
  •  
    Douglas Covington, KY, United States 03-12-12
    Douglas Covington, KY, United States 03-12-12 Member Since 2014
    ratings
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    1
    1
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    Performance
    Story
    "Interesting glimpse into culture of Amazon"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this since it is the best history of Amazon I have found. Seems written by an outsider who only got a glimpse of the secrets of the company but a decent top level summary


    What was one of the most memorable moments of One Click?

    The description of Bezos trying to cultivate an image of thrift for the company stood out. Especially an example of them buying


    Which character – as performed by Neil Shah – was your favorite?

    Jeff Bezos my far...interesting guy


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Really thought the writers use of similies was terrible. They really stood out poorly.


    0 of 0 people found this review helpful
  •  
    MichaelEng Charlotte, NC, USA 01-09-12
    MichaelEng Charlotte, NC, USA 01-09-12 Member Since 2015

    MichaelEng

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    "Good Listen, light on details"
    What did you like best about One Click? What did you like least?

    I enjoyed the book, it was a good overall summary of Amazon since the start.

    I was hoping for more insight and detail regarding the company.


    0 of 0 people found this review helpful
  •  
    Andy Westport, CT, United States 12-18-11
    Andy Westport, CT, United States 12-18-11 Member Since 2010
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    "it's always day one"

    Well detailed history of Jeff Bezos and the company he built, with a clear sense that it ain't over yet. Even with 20/20 hindsight, I think few people saw the power of the web in the way Bezos did.

    1 of 2 people found this review helpful
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