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My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It | [Phil Growick]

My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.
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Publisher's Summary

All you’ve heard about the crazy world of advertising doesn’t even come close....

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Just a few of the top creative leaders whose stories you’ll hear are Mark Fitzloff, Susan Hoffman, Ted Royer, Rosie Arnold, and Jeremy Craigen.

Each track includes a bonus section with the authors reading their own stories "in their own voice".

©2012 Phil Growick (P)2012 Blackstone Audio, Inc.

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  • James
    Bath, United Kingdom
    10/2/12
    Overall
    "Nothing shocking!"



    I was hoping for a funny, 'warts and all' expose of the ad industry, what this is instead if a bunch of annecdotes that you'd happily bring up in an interview... Not suprising as Phil Growick is a recruiter!

    0 of 0 people found this review helpful
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