What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.
In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.
Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.
Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton
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"Excellent and inspiring"
Great narration and story, I'm not a United fan but while the book is mainly centred around United it is the ethos, actions and learning curve that got my attention. Seeing the bigger picture and getting the best out people worth investing in.
"Well worth a listen"
As someone who followed Alex Fergusons career I found this very interesting.
Ferguson gives details of dealing with players and advice on how he progressed in his field.
I would say if your weren't a football fan and wanted a leadership book there are better options available. But for anyone who would like a crossover between sport and work/business this would be worth a listen.
The narration is good, its not by Ferguson but the Scottish narrator gives it an authentic feel.
"a really good read"
a great read,more of an insight to what makes sir Alex tick, really enjoyed it
"Very interesting read and insight into Sir Alec"
Lots of little gems in here and as someone not really interested in football I still thoroughly enjoyed it. For those really into Man U and football I think it would be even better.
At points towards the end of the book a different actor seems to read parts of the book. This is very off putting.
However overall it is an interesting read for a football fan and a leader like me. I will listen again at some point I think.
"Down to earth view of Leadership Qualities"
This book offers practical references of leadership skills albeit via football references. Which I could easily identify with. The commentary of comparison to the tech industry was insightful and proved true leaders can operate anywhere because the values and principles they have are what determines their success. Excellent read.
"An insight into management"
A very interesting and in depth look as Sir Alex, so much to learn for all in or with aspirations to leadership (rather than simply management !).
As a fan of both football and business I was intrigued by this book. This is a great insight to the values of a leader and how he approached his role. Some great stories help convey the understanding. Really enjoyed the book
Enjoyed the book however would have liked more detail on his actual leadership, team talks, tips etc
"Excellent (but slightly annoying at points for those that do not support United)"
As biased towards United as you might expect but a fascinating story all the same. The insights into leadership are certainly relevant outside of football but the football side keeps it interesting whilst the characters and events are those we are all familiar with making it more enjoyable.
I found the narrator so good were I to hear Sir Alex's real voice now I think I'd think it was someone else doing a voice over.
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