The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive.
Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive's success.
Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.
©2013 Leander Kahney (P)2013 Random House Audio
I was hoping for more bio about Johnny. This read like a typical history of Apple covered by the many Steve Jobs biographies.
It does offer some new insight, but the secrecy of Apple and lack of direct interviews with Ive was disappointing.
The book is also very sterile, a linear narrative of the history of Ive and apple.
Narration is solid and well preformed. It expresses the calm British tone i've heard from interviews with Ive.
In short, it is not his story, it is a story about him. Most of the book is about telling the resume of this great artist. The story is told in third person most of the time and you don't get the feeling you are being entered into his mind, or understand who the person is. It tells the story of Apple, and it tells the story of how Jony got there, but not how Jony felt in certain occasions, or what went through his mind during different challenges. I was hoping to get more first person insight into his world, but it is okay of a book.
No. I am more interested in the person than all the technical background on products and design. It was big on technical and short on depth re Jony Ive as a person.
GREAT background research (it couldn't have been easy with this subject matter!!). I hope there is a follow-up book in the future covering iPad Pro, Apple Pencil, Apple TV, Apple Watch and of course the Apple Car. ;-)
Interests in Design/Engineering, Architecture, & History
I didn't know this wasn't an authorized biography. I did note that it was short in length, but I was eager to learn more about the lead designer at Apple.
I got a long list of accomplishments and insight on what he did and what was done but bottom line is I still don't feel like I know what he's like as a human being. Even little facts - I would expect to be able to know things like, what was his starting salary at Apple? I did learn that he made something like 50 million once... but where did he start? What was his first meeting with Jobs like?
There are some good observations - particularly I enjoyed the sequence of manufacturing iphones/imacs, detailing from the aluminum billet, the laser drilling, painting, etc. There are about 2 parts where the manufacturing detail is laid out. Apple doesn't disclose it, but it seems Kahney got some sources and also intuited some of it out. Painting, thermal expansion, tooling, properties of plastic vs glass vs aluminum, all of these are things I hadn't thought about.
Very much missing are nice anecdotes, like the ones in Isaacson's "Steve Jobs," that could really give Ive a depth of character. If you read Isaacson's book, you might remember the bit about somebody seeing Steve in his Porsche shouting on the phone - "make it more ____ing BLUE!" or some other great tidbit that gave you insight into his character. Nothing there, and I missed it. For example, Ive and Rubenstein would yell at each other. What did they yell? did they curse? were they funny? No quotes. And then supposedly Rubenstein got fired by an ultimatum, "he goes or I goes," but that's delivered more as a hearsay rather than a direct quote.
Anyway, it's an unauthorized bio on a guy who's really private so it's a tough task to tackle... that's why that's my headline.
I love reading about people who influence society, particularly in the world of technology. I had never heard of Jony before reading this. I will say, a great majority seemed to be about Apple, and how it was influenced by Jonny, rather than focusing on Jony's experience at Apple. it seemed to go on a lot about Apple quite a lot when I wanted to hear more about Jony, but nonetheless, it's still a really good book. 4/5
This book was very boring with a few tidbits of useful information. It could have been written more concisely and to the point. Again this is another book of about 50 pages of real information hidden in 300 pages of fluff.
This is a good telling, mostly, of Ive's life and career. Though as one reviewer mentioned, the story becomes more about Apple than Ive as it progresses.
It would've been nice if the narrator had educated himself on some technical terms. And hearing him pronounce "desktop" is jarring to the degree that it's almost comical.
In the end, I have to wonder how accurate it all is given how secretive Apple and Ive are.
So the parts about Jony Ive were great and was the primary reason why I bought this book but there were large sections dedicated simply to the history of some Apple products some of which Jony Ive had no input in. I'm not quite sure why there were even included in the book as they weren't leading up to anything and were only loosely related.
Overall good book but it's about 2/3 Jony Ive and 1/3 Apple history.
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