The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive.
Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive's success.
Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.
©2013 Leander Kahney (P)2013 Random House Audio
In short, it is not his story, it is a story about him. Most of the book is about telling the resume of this great artist. The story is told in third person most of the time and you don't get the feeling you are being entered into his mind, or understand who the person is. It tells the story of Apple, and it tells the story of how Jony got there, but not how Jony felt in certain occasions, or what went through his mind during different challenges. I was hoping to get more first person insight into his world, but it is okay of a book.
I was hoping for more bio about Johnny. This read like a typical history of Apple covered by the many Steve Jobs biographies.
It does offer some new insight, but the secrecy of Apple and lack of direct interviews with Ive was disappointing.
The book is also very sterile, a linear narrative of the history of Ive and apple.
Narration is solid and well preformed. It expresses the calm British tone i've heard from interviews with Ive.
No. I am more interested in the person than all the technical background on products and design. It was big on technical and short on depth re Jony Ive as a person.
Interests in Design/Engineering, Architecture, & History
I didn't know this wasn't an authorized biography. I did note that it was short in length, but I was eager to learn more about the lead designer at Apple.
I got a long list of accomplishments and insight on what he did and what was done but bottom line is I still don't feel like I know what he's like as a human being. Even little facts - I would expect to be able to know things like, what was his starting salary at Apple? I did learn that he made something like 50 million once... but where did he start? What was his first meeting with Jobs like?
There are some good observations - particularly I enjoyed the sequence of manufacturing iphones/imacs, detailing from the aluminum billet, the laser drilling, painting, etc. There are about 2 parts where the manufacturing detail is laid out. Apple doesn't disclose it, but it seems Kahney got some sources and also intuited some of it out. Painting, thermal expansion, tooling, properties of plastic vs glass vs aluminum, all of these are things I hadn't thought about.
Very much missing are nice anecdotes, like the ones in Isaacson's "Steve Jobs," that could really give Ive a depth of character. If you read Isaacson's book, you might remember the bit about somebody seeing Steve in his Porsche shouting on the phone - "make it more ____ing BLUE!" or some other great tidbit that gave you insight into his character. Nothing there, and I missed it. For example, Ive and Rubenstein would yell at each other. What did they yell? did they curse? were they funny? No quotes. And then supposedly Rubenstein got fired by an ultimatum, "he goes or I goes," but that's delivered more as a hearsay rather than a direct quote.
Anyway, it's an unauthorized bio on a guy who's really private so it's a tough task to tackle... that's why that's my headline.
The perceived nature of Jony Ive and some of the high-level challenges in the design of great products such as the iPod were the most interesting elements. I would have liked to hear more from the designers inside the companies, including Jony Ive, about the process of creating great products. The book is more of an outside view of Jony Ive and the design and production of Apple's products. The narration is excellent.
I really enjoyed the story of Jony Ive. It's a name we have heard for years but knew little about this talented man. The book is very detailed with little known information about the man and Apple. The Narrator does an outstanding job. Would listen again. Also inspiring
Fascinating historical perspective into one of the most unknown but widely recognized industrial designers in the world. Jony's story sheds light on the thought behind many of the great Apple products the world has grown to love.
Inspirational, enlightening, intriguing
the most notable moment from the book for me was chapter about the development about the iPod. The creative process that went into it that eventually lead up to the creation of one of the words most iconic brands. I also enjoyed the stories about Jony after he left school and his time at Tangerine Design, before eventually coming to Apple.
The overall performance was okay, but a bit dry. I would definitely listen to a sample before buying.
Yes actually, it was a great listen from start to finish. I didn't have time to listen in one sitting but I would have if I had the time. Most of the book was listened to during commutes.
You don't have to be a fan of Apple to appreciate this book, although it would help more. Jony Ive is one the most iconic designers of the past 20 years and I was actually disappointed that it wasn't told through his point of view for the most part. I would have rather had that, than just telling it from other's point of view.
It's a well written, interesting read for anyone who would be interested. Very much worth the a credit, or a purchase for that matter.
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