The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive.
Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive's success.
Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.
©2013 Leander Kahney (P)2013 Random House Audio
In short, it is not his story, it is a story about him. Most of the book is about telling the resume of this great artist. The story is told in third person most of the time and you don't get the feeling you are being entered into his mind, or understand who the person is. It tells the story of Apple, and it tells the story of how Jony got there, but not how Jony felt in certain occasions, or what went through his mind during different challenges. I was hoping to get more first person insight into his world, but it is okay of a book.
No. I am more interested in the person than all the technical background on products and design. It was big on technical and short on depth re Jony Ive as a person.
Interests in Design/Engineering, Architecture, & History
I didn't know this wasn't an authorized biography. I did note that it was short in length, but I was eager to learn more about the lead designer at Apple.
I got a long list of accomplishments and insight on what he did and what was done but bottom line is I still don't feel like I know what he's like as a human being. Even little facts - I would expect to be able to know things like, what was his starting salary at Apple? I did learn that he made something like 50 million once... but where did he start? What was his first meeting with Jobs like?
There are some good observations - particularly I enjoyed the sequence of manufacturing iphones/imacs, detailing from the aluminum billet, the laser drilling, painting, etc. There are about 2 parts where the manufacturing detail is laid out. Apple doesn't disclose it, but it seems Kahney got some sources and also intuited some of it out. Painting, thermal expansion, tooling, properties of plastic vs glass vs aluminum, all of these are things I hadn't thought about.
Very much missing are nice anecdotes, like the ones in Isaacson's "Steve Jobs," that could really give Ive a depth of character. If you read Isaacson's book, you might remember the bit about somebody seeing Steve in his Porsche shouting on the phone - "make it more ____ing BLUE!" or some other great tidbit that gave you insight into his character. Nothing there, and I missed it. For example, Ive and Rubenstein would yell at each other. What did they yell? did they curse? were they funny? No quotes. And then supposedly Rubenstein got fired by an ultimatum, "he goes or I goes," but that's delivered more as a hearsay rather than a direct quote.
Anyway, it's an unauthorized bio on a guy who's really private so it's a tough task to tackle... that's why that's my headline.
Inspirational, enlightening, intriguing
the most notable moment from the book for me was chapter about the development about the iPod. The creative process that went into it that eventually lead up to the creation of one of the words most iconic brands. I also enjoyed the stories about Jony after he left school and his time at Tangerine Design, before eventually coming to Apple.
The overall performance was okay, but a bit dry. I would definitely listen to a sample before buying.
Yes actually, it was a great listen from start to finish. I didn't have time to listen in one sitting but I would have if I had the time. Most of the book was listened to during commutes.
You don't have to be a fan of Apple to appreciate this book, although it would help more. Jony Ive is one the most iconic designers of the past 20 years and I was actually disappointed that it wasn't told through his point of view for the most part. I would have rather had that, than just telling it from other's point of view.
It's a well written, interesting read for anyone who would be interested. Very much worth the a credit, or a purchase for that matter.
Brilliant, Genius, Ahead-of-his-time
Figuring out how to make the iPhone perfect.
Steve Jobs. Perfect interpretation of that brutal honesty.
As a graphic designer, this book was very inspiring. As an Apple fan, fascinating.
Audible obsessed lifelong learner.
The man behind the curtains delivering on the dreams and passion of Jobs. It would have been good to get more insight from I've himself but it was still a great read into the man and his insane sense of style and commitment to deliver at all costs.
Yes, a lot of interesting background information.
His English accent is just more appropriate for a book about an English designer.
I have read biographies of Steve Jobs as well as Steve Wozniak. Being interested in the history of the company and having owned many of their products I was interested in learning more about Sir Ive. Knowing he does not grant interviews ( including the author ) I was concerned this would be a hindrance to a good biography. But I was wrong: this is an excellent book and I would recommend it for the insight it gives both to Sir Ive as well as product design in our era.
This book gave me better idea of who Apple is as a company than Walter Issacson's book on Steve Jobs. It didn't get bogged down in the minutiae or become boring like Issacson's book either. It kept a good pace throughout, keeps you intersted, and is insightful. If you like Apple, this is a must read. If you don't care for Apple, then this book will at least explain the philosophy of their products and help you understand why Apple sometimes makes the trade-offs it does.
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