Don't be evil. That's Google's official motto. But what's really going on behind that simple little search box? Wired's Steven Levy guides us through a history of the rise of the internet, the development of complicated search algorithms, and, in many ways, a who's who of Silicon Valley all beautifully narrated by L.J. Ganser.
What started as two geeks obsessed with improving internet search engines rapidly ballooned into a company eager to gobble up other useful startups (Keyhole Inc., YouTube, Picassa) as well as larger, more obviously valuable companies (most notably the marketing goliath, DoubleClick). Google's strategy has also been a game-changer in regards to the way we use data and cloud computing. Thanks to its highly lucrative AdWords and AdSense programs, the company exploded the way people think about the internet and the way people think about making money on the internet.
In the Plex gives listeners a real idea of what it's like to exist within the company's quirky culture. And Ganser knows when to keep it serious, but that doesn't stop him from adding just the right amount of snark to the “like” and “um”-ridden quotations from various engineer types. This edition also includes a fascinating interview between the author and early hire Marissa Mayer, the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list.
Levy dedicates a large section of the book to Google's controversial actions in China, the ultimate test of the company's “don't be evil” philosophy. Here, In the Plex takes an unexpected turn from company profile to a technology coming-of-age story for notorious “founder kids” Larry Page and Sergey Brin. How does “don't be evil” play out in a real world that is sometimes, well, evil? Results are mixed.
In addition to China, Levy touches on some of Google's failures, flubs, and flops, like the company's book scanning project and its development of Google Wave and Google Buzz. However, he seems to miss the point when he makes excuses for their inability to compete in the social space. It seems particularly obvious why a corporation completely run by data-obsessed engineers would have trouble making inroads in the world of social media, which is by nature more organic and subtle.
From the early days as a gonzo-style startup to the massive corporate giant that has quickly integrated itself into almost everything we do, this is an essential history of Google. Gina Pensiero
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?
No other book has turned Google inside out as Levy does with In the Plex.
This edition of In the Plex includes an exclusive interview with Google's Marissa Mayer, one of the company's earliest hires and most visible executives, as well as the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list. She provides a high-level insider's perspective on the company's life story, its unique hiring practices, its new social networking initiative, and more.
©2011 Steven Levy (P)2011 Audible, Inc.
"Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant'.... Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff. Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known." (Kirkus Reviews)
"The book, a wide-ranging history of the company from start-up to behemoth, sheds light on the biggest threats Google faces today, from the Chinese government to Facebook and privacy critics." (The New York Times)
“With a commanding voice, L.J. Ganser narrates this history and exploration of Google….Ganser’s stern voice is clear and moves through the text with determination.” (AudioFile)
Levy does a fantastic job unpacking the complexity of google, how it thinks, how it works, and most importantly how it makes money. highly recommended.
I listened to this book almost every day - in the car, on the way to work, whilst cooking dinner - it's genuinely inspiring! The book strikes the right balance between being entertaining and informative and I don't think you'd need to be technical at all to understand or enjoy what is way more than a chronological record of events. I'll certainly be gifting it to friends!
Really enjoyed the knowledge this book had inside. Some of the information was a bit tedious, but it was an eye opener.
I lost respect for Google. in some ways as a result of this book, but the fact remains, Google has created the greatest company imaginable.
Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
In the Plex”, is a journey into “the force” of Google nation. Like Star Wars, Steven Levy reveals good and evil inherent in “the force” as it applies to the Google federation. Levy offers an insightful history of Google’s origin, philosophy, and growth.
Google exemplifies the “information age” by creating a search engine for all human knowledge and experience. Google endeavors to accumulate a comprehensive data base of the world’s knowledge while creating a search engine for anyone seeking information.
Collection and search of information is as potentially evil as it is good. Google’s explosive growth as a search engine skunk works is as likely to be a tool of a Star War’s like Evil Empire as a Star War’s Federation. The metrics of Google’s growth boggles the mind; particularly when one considers the bulk of their employees (engineers) are some of the smartest people on the planet.
Levy’s book reveals the best and worst of the Google complex. Page and Brin are among the best and brightest of the 21st century but Google’s founders and employees, like all human beings, are fallible and subject to all the sins of humankind; not the least of which is hubris and greed.
Yes. This book is ideal for anybody in the tech industry or who has a passion for tech.
Into the Plex covers a very comprehensive history of Google, from it's beginning at Stanford to the introduction of Google+. Unfortunately, this book was published too early to cover things like the NSA Prism debacle, but that's no fault of the author's.
If you're looking for a thorough biography of Google, this is a wonderful choice.
Interesting, amazing and disturbing. It's great American entrepreneurial tale, but in the back of my mind I couldn't escape the realization that the core of their business is selling ads. Billions of dollars in ads, and said billions they spend like drunken sailors.
Barbarians at the Gate, because that book features a similar value toward large sums of money and the desire to own everything.
Neutral, bland and unexciting. There were a few pronunciation curiosities... "DEC" is usually pronounced "Deck," and to the best of my knowledge, "Vista" in "Alta Vista" is not pronounced "Vee-stuh." Small quibbles, though.
It's worse than you think.
I enjoy Steven Levy's books. Hackers is one of my all-time favorites. BUT it's clear that the cost of the level of access to Google that Levy was granted came at a cost of objectivity. Still, it's an interesting story.
This book put "faces" upon the Google facade removing the veil of mystery. Understanding more about "do no evil" as a company mantra was very significant to me along with the basic thread of user services that was explored and amplified in the book. The ubiquity of Google overshadows the fact that real people are doing real work behind the scenes and the story covered that so very nicely, putting humanity first.
I honestly don't have an answer for that. Demystifying Google probably.
The book is heavy left brain data so a narrative really enhances the experience whereas the right brain, in reading might give up totally! LOL
Heavens no! I enjoyed it in bits and drabs while working.
Good expanded material and interview at the end of the book which was a surprising bonus and appreciated by this listener.
Started audiobooks years ago. Now instead of pop music on my ride to work or walk around the neighborhood I get enriched and smarter.
The story s complex, and the timelines of different chapters overlap, but Levy stayed on topic while keeping the story in order. We get insight into the people, machines, ideas, and principles that make for a one of a kind complex organization.
Outliers. The whole company is an extrodinary example of what exceptional people can do when they work hard and get lucky.
He does no characters, just reads the story. But he does a great job at that.
The chapter on China. The company prided itself on is morals which up that point were pretty easy to follow. They had to change from "Don't be evil" to pickiing the most beneficial choice. As the chapter unfolds this balancing act get more and more complicated.
If anyone at Google reads this and wants to hire a trauma surgeon, please call...
This is a good listen if you’re interested in Google and Silicon Valley in general. A good accompaniment to Jobs autobiography I think.
The narrator took a bit to get used to but in the end I found it easy to listen to him.
"Lots of lessons for young entrepreneurs"
I loved this book. It showed how seemingly small decisions made when starting up a company can shape its whole culture and direction. And how this is challenged when they try to become a 'big' company. Well researched, and excellent narration. Recommended.
"Information giant that changed the world"
I can't praise this book enough. I am not knowledgable with technology but use a mobile and laptop nd regularly use google. I found this book very informative and easy to understand. The language used makes it accessible to the non techy reader or listener, but is not so simplistic as to be ptronising. This book takes the listener through the history of google from ist formation to the present and gives some background to the founders which I felt helped me to understand the concept behind the company. I recommend this book to anyone who wants to understand more about the digital age we have come into, whether you are an older person with little understanding of technology but an interest in it, or whether you are a younger person who may use technology without realising that you are doing so. I particularly recommend this book to young people thinking of some sort of technology based university course or career. For me this book has unlocked some of the mysteries of how and why some of the technologys are packaged as they are, although perhaps thats because I was particularly ignorant before listening to this audio book? If so I am sure I am not the only one who suffers from that chronic condition that is ignorance. Thanks to google I am making a steady recovery. I enjoyed this book as an audio book and the narator read at a comfortable pace with a pleasant clear accent that is easy on the ear, even if the ear in question is UK rather than US. This is the sort of book that makes "Audible" worth while, because lthough the book is fairly long, and long winded at times, it is very easy to listen to and take in whilst doing chores or driving. Get this book, you can't go wrong, its really good.
An interesting and intriguing read. Good for anyone want to know more about some inner scene about the company.
"Super Read, Very Insightful"
this is a superb insight into the goings on of Google and how the worlds biggest search engine works. Its so insightful all webby type people should have a read or listen.
"Interesting facts about how Google operate"
This is a fascinating book about why Google is a good place for employees to work. As someone who isn't in the tech scene the book came as a bit of an eye opener. As a geek Disneyland, the staff work in an environment that allows them to innovate and create at a relentless pace. The audio also covers Google projects in other countries such as India. If you are a recruiter this is a book packed with insight and if you want to get a job with Google this is a good place to start. An enjoyable listen if you are active online and use search engines and would like to see the personalities behind them.
"Brilliant listen for any Google user"
Great listen for anyone who has ever used a Google product. It's amazing to see how Google grew so quickly with such a great basic idea.
"Great Story, Great Narration!"
One of the best narrators I've heard. I enjoyed listening to Google's story and how the system works. I've had my earphones on for many many hours listening to this. Finished it in 3 days, I was definitely sad when it was done, I wish it was longer.
"Great listen for any Google fan"
Well researched and well structured book. Even if you know a lot about Google there are some great insights here. recommended
Finally, the inside track to a story you already know! We've all observed the little changes to google search, and big product launches like gmail and android, but if you're like me, you didn't know the how's or the why's. Engrossing and empowering, Steven Levy did a great job with the material and I feel some of the "googleyness" he mentions rubbed off him, and now it's rubbed off on me too. Big picture, innovation, revolution, evolution... I guess this is the first book ive read that you might class as a business book, but it's more of a tale, maybe even an allegory, for making the impossible possible, using smarts to change the world, doing things better than the traditional way, and more. Loved it.
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