Don't be evil. That's Google's official motto. But what's really going on behind that simple little search box? Wired's Steven Levy guides us through a history of the rise of the internet, the development of complicated search algorithms, and, in many ways, a who's who of Silicon Valley all beautifully narrated by L.J. Ganser.
What started as two geeks obsessed with improving internet search engines rapidly ballooned into a company eager to gobble up other useful startups (Keyhole Inc., YouTube, Picassa) as well as larger, more obviously valuable companies (most notably the marketing goliath, DoubleClick). Google's strategy has also been a game-changer in regards to the way we use data and cloud computing. Thanks to its highly lucrative AdWords and AdSense programs, the company exploded the way people think about the internet and the way people think about making money on the internet.
In the Plex gives listeners a real idea of what it's like to exist within the company's quirky culture. And Ganser knows when to keep it serious, but that doesn't stop him from adding just the right amount of snark to the “like” and “um”-ridden quotations from various engineer types. This edition also includes a fascinating interview between the author and early hire Marissa Mayer, the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list.
Levy dedicates a large section of the book to Google's controversial actions in China, the ultimate test of the company's “don't be evil” philosophy. Here, In the Plex takes an unexpected turn from company profile to a technology coming-of-age story for notorious “founder kids” Larry Page and Sergey Brin. How does “don't be evil” play out in a real world that is sometimes, well, evil? Results are mixed.
In addition to China, Levy touches on some of Google's failures, flubs, and flops, like the company's book scanning project and its development of Google Wave and Google Buzz. However, he seems to miss the point when he makes excuses for their inability to compete in the social space. It seems particularly obvious why a corporation completely run by data-obsessed engineers would have trouble making inroads in the world of social media, which is by nature more organic and subtle.
From the early days as a gonzo-style startup to the massive corporate giant that has quickly integrated itself into almost everything we do, this is an essential history of Google. Gina Pensiero
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?
No other book has turned Google inside out as Levy does with In the Plex.
This edition of In the Plex includes an exclusive interview with Google's Marissa Mayer, one of the company's earliest hires and most visible executives, as well as the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list. She provides a high-level insider's perspective on the company's life story, its unique hiring practices, its new social networking initiative, and more.
©2011 Steven Levy (P)2011 Audible, Inc.
"Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant'.... Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff. Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known." (Kirkus Reviews)
"The book, a wide-ranging history of the company from start-up to behemoth, sheds light on the biggest threats Google faces today, from the Chinese government to Facebook and privacy critics." (The New York Times)
“With a commanding voice, L.J. Ganser narrates this history and exploration of Google….Ganser’s stern voice is clear and moves through the text with determination.” (AudioFile)
Some audio books bore me to death, but this guy has an enthusiastic voice and inflection that made the content more exciting.
I listened to this book for the last few weeks during my lunch hour, and it couldn't wait to finish each chapter. I've been a user of Google for a long time, but now I see the company in a completely different light. I guess you could say that I'm a "fan" now!
I'm not sure how the typical consumer would react to this book, but from an I.T. professional's perspective -- it was digital candy for my mind. I only wish the book wouldn't have ended, and continued on as a real time blog so I that could keep up on current events at Google, as they unfold.
It was truly an enjoyable story about the rise of a great, modern company that's still growing and changing the way people interact online.
I really enjoyed this audio book. As a Web Designer I am somehow involved with Google every day with search engines, page ranking etc. This book is a good summary of all Google products, where they originated, how they work and the advantages / disadvantages. Really a book I would recommend!
One of the top book I ever read/listen. Very broad story about the company, employee and their products. It's describe not only new generation of products but new generation of companies and management.
well, overall listening to him was pretty much not interesting way to read this kind of stories.
apart from "data" pronounciation, i kept thinking i didn't like the way he reading it... or maybe just the voice...
Smart. They're all super smart. Big. Google is big. It's very big. Everyone at Google is smart. It's very smart. Big and smart.
Did I mention they're all smart? Yes, it's smart. And it's really big.
Very biased opinion of Google. They only made the correct moves 99% of the time. Felt like a child wrote this book. Example: We expected sales numbers to be 1000. They said it was a 100,000. He almost fell out of his chair. Really. Come on. Levy has his head up Google's *** he should have not wrote this. I hope the future Steve Jobs book is not like this.
Say something about yourself!
if you live in the city and get picked up by a company van, with tinted windows youll love it. if you are the reason sfo is lame, all the cool bars are gone, the cheap artist warehouses were turned into failed . com prisons, youll like this book. if you drive a car that you think makes you cool and wear a pre distressed leather jacket, youll like this book. if you wear a bathrobe to work where they cater your meals so you wont stop writing code. youll like this book. You dorks ruined my city but i love my macbook. keep up the good work and treating your employees humans!
I almost believe that Google has become a extension to my brain (I know that sounds crazy) but as information is key and google provides that better than anybody else. But understanding how they managed to provide such a incredible user experience is key to the companies success through its culture, and outside the box thinking. This book exposes the culture which is were Google seems to provide the winning algorithm. Like in the "Wizard of Oz" when Dorothy see the man behind the curtain, this book is Toto pulling the curtain aside exposing a lot of Google's secrets. A fascinating read.
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