John Kotter, the world's foremost expert on business leadership, distills 25 years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future. Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.
"A Key Resource for Any Change Leader"
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.
"good book but not groundbreaking"
This article was first published in the December 2009 issue of Harvard Business Review.
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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
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