From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson (P)2010 Random House Audiobooks
I love Branson the businessman. With that comes a fair amount of talk regarding his sporting exploits and political/altruistic causes. With over 200 companies to his credit, I would have liked to heard more about the business of building businesses. But, overall, still a good read.
I can't tell much about it, quit half way.
Something about business but not from this author.
Not at all.
Skip this one, go for the next.
Jeez, from what I know Richard Branson is a pretty engaging guy but he writes an extremely boring book. There's no humor to lighten things up and the narrator doesn't help any. You get the impression that there are a few places that jokes run flat because the narrator is so bland. Had I known I wouldn't have bought this book. There's a bit you can learn about business, but not enough to warrant listening to this book.
Narrator is boring.
Dahlonega, Georgia USA
Despite his massive ego, I love Richard Branson. He's a swashbuckling entrepreneur, and he loves to remind you of that at every turn. There are some exciting bits in this book, but too often it amounts to little more than shameless self-promotion and, at times, surprisingly dull details of his various enterprises. Regardless of the shortcomings, I consider this audio book, on the whole, a worthwhile listen.
The narrator is top notch and helped to hold my interest during the low points.
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