From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson (P)2010 Random House Audiobooks
in the business books I've read, the content was in the top third of the best ones I've read to date
His real life examples were nice to read about
The narrator was fine, but the audio editing was horrendous. The editor would go and put in dramatic pauses without any room tone so I continuously thought my audible app had crashed. It's just so jarring to not use room tone during the dramatic pauses, it made for a really discontinuous experience
It was quite enjoyable.
Please, fix the audio - and I would totally listen to this again.
Take this review with a pinch of salt as I happen to like all that Richard does, and that tends to cloud my judgement.
As an entrepreneur, this book did what all his books do - motivate me, and make me ask some big questions. It acts as a reflection gatepost so I can get back to what really matters in my business.
The voice is easy to listen to, the words gold, and apart from too much environmental hype towards the end it was an all round excellent read, or listen.
Interests in Design/Engineering, Architecture, & History
There are some good nuggets, some things you'll gain from this about the importance and respect towards safety, of being responsible and quick to respond, however there are also things that I'll probably remember even more because they seemed rather consistent - Branson seems to always think that to sell something, it just helps to get naked or have some other people get scantily clad. He may be right, he may be wrong, but it does get monotonous about the third time he mentions how getting attractive people to say and dress a particular way will sell. He may indeed be more of Brand-son most of the time, but it wasn't that bad of a listen. 3 stars.
I love Branson the businessman. With that comes a fair amount of talk regarding his sporting exploits and political/altruistic causes. With over 200 companies to his credit, I would have liked to heard more about the business of building businesses. But, overall, still a good read.
I can't tell much about it, quit half way.
Something about business but not from this author.
Not at all.
Skip this one, go for the next.
Jeez, from what I know Richard Branson is a pretty engaging guy but he writes an extremely boring book. There's no humor to lighten things up and the narrator doesn't help any. You get the impression that there are a few places that jokes run flat because the narrator is so bland. Had I known I wouldn't have bought this book. There's a bit you can learn about business, but not enough to warrant listening to this book.
Narrator is boring.
Dahlonega, Georgia USA
Despite his massive ego, I love Richard Branson. He's a swashbuckling entrepreneur, and he loves to remind you of that at every turn. There are some exciting bits in this book, but too often it amounts to little more than shameless self-promotion and, at times, surprisingly dull details of his various enterprises. Regardless of the shortcomings, I consider this audio book, on the whole, a worthwhile listen.
The narrator is top notch and helped to hold my interest during the low points.
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