From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
©2008 Richard Branson (P)2010 Random House Audiobooks
I've made a habit of reading/listening to many popular business books in the last couple of years. Branson undoubtedly has made a great success of himself and he's done it in interesting ways. But this book was less successful compared to others I've read as far as offering instruction or relatable ways of conducting your own business. The stories told were interesting and it was fascinating to hear about the genesis of the Virgin brand, but at some point, the reader needs more than what amounts to "think outside the box" and "take risks". Lastly, this is defintely geared towards the "start up" -- creating a brand and going big. From the stand point on working within an existing company, perhaps one with a more conservative outlook, it was difficult to relate.
The beginning of this book is great. He goes into detail about how he handled himself and parts of his companies. However, Later on the book becomes a commercial. He goes into explaining why his Product/Service X is better than the rest. He explains more why his company is better and not how he made it better.
A transplanted Englishman, I spend my time on biography, history and military books. I appreciate good English and good narration.
excellent reader, excellent authentic writing by branson
concrete examples, lack of bluster, honest description written as if he was talking
clues and rules on how to create a supportive culture and a happy workplace
an expert soaked in his subject
cut off before the last two chapters he knows nothing about global warming and it would take shakespeare to make that hackneyed subject ear worthy i'll decide whether to do anything without his help and what he had to say could have been conveyed in 2 sentences
neither did i need to be told to spend my career...from day 1...with efforts...no matter how small...to do good (ughhhhh)
this reduced it to 4 stars but if i could have made it 4 1/2, i would.
Richard was able to give a new insight of becoming an entrepreneur. I highly recommend getting his book. At the very least inspired me to give it my all.
This book is boring and a Virgin advertising at best. It is so bland and lacks any information, it seems it is not his "voice" nor he edited or even read it. Awful, one star is way too generous.
I was hoping for nuggets of wisdom on how to run a business. You got a few, but mostly it was Richard Branson patting himself on the back for what a success he is and how much fun he has. The book takes you through each of his business enterprises and shows you how they started, how some failed and how most succeeded. He is a good guy, I really like him, but this is the second book I listened to and both seem like a giant soap box of a commercial to get you to fly Virgin, or buy Virgin. Too bad Gildardt Jackson didn't narrate this one. I feel he could capture Sir Richard's essence better than Adrian Mulraney. Jackson also had much more emotion. Mulraney was just plain boring at times, combined with the content of this book (which I already got from the first book I listened to) was just putting me to sleep!
Recommended for any entrepreneur, executive, Student, CEO or business mind. Richard strips away all of the PR and marketing and breaks his success down in a terrific read.
Please hire a new voice for reading
Good book, ok audio, kind of into himself for majority of the book
Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.
I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.
It is a must for those like me who are both entrepreneurial and contrarian in business.
Enjoy his work and learn from him. He is very good.
"Annoyingly boring voice (not Branson)."
I'm struggling to finish this. Is only the story that's keeping me on it. The voice is almost unbearable! Everyone who's heard me listen to this (in the car etc) have said the voice is terrible (without my comment).
Ps. So you know, It's little about Branson's upbringing and very much about his businesses and business beliefs.
"A good listen"
I just could not make myself switch off this audio book. It is very good. Justifiably he does talk about climate change. Having his own airline and be concerned about climate did not sit well with me.
Overall a great book is worth 11 and 45 mins worth of listening time.
Several hours of advertising of how good Virgin is and how much it cares about everything.
Really enjoyed the book and found it inspiring. Let down by the narrator though, not keen on his rather dry voice.
Awesome, Richard Branson is the most inspiring person of modern times, I could listen to him all day every day. He puts his story across in a fun and interesting way, which in my case resulted in this audio book getting more of my time than my family.
"Crash course on Entrepreneuship from the master"
This book is 10 times better than any course or anything you would or could learn in a university. Richard Branson's sense of humor is an added plus.
"ok, but nothing great"
An interesting listen, but I was expecting better advice and lessons in a similar vein as How to Get Rich and Think Big and Kick Ass.
This book is also a bit heavy on the brand promotion and banging on about climate change and the environment.
I can't remember reading such an egotistical piece of nonsense
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