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Business Stripped Bare | [Richard Branson]

Business Stripped Bare

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.
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Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

©2008 Richard Branson; (P)2009 Random House Audiobooks

What Members Say

Average Customer Rating

4.1 (132 )
5 star
 (57)
4 star
 (42)
3 star
 (26)
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4.1 (41 )
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Story
4.0 (42 )
5 star
 (20)
4 star
 (9)
3 star
 (9)
2 star
 (2)
1 star
 (2)
Performance
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  •  
    Matthew Sunnyvale, CA, USA 10-10-09
    Matthew Sunnyvale, CA, USA 10-10-09
    HELPFUL VOTES
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    "Profound insight and unique perspective revealed."

    Once again, sir Richard, delivers sound advice and profound insight into his visionary entrepreneurial leadership and management methods. This book offers a concise, no-nonsense review of what, to his belief, constitute critical components of Virgin's highly successful and dynamic, global business and brand, strategic and tactical leadership and management formulae. Sir Richard underpins the importance of his Virgin team in terms of their unique working environment and the type of person employed there; the result is a top down inspired Virgin community and culture that nurtures and empowers Virgin types and values. Real-life experiences,both successes and mistakes illustrate in Aesop-like fashion the value of experience; learning quickly from mistakes is deemed an investment, not a cost, and thus frames a refreshing and healthy attitude to risk taking, which appears a cornerstone of Virgin's culture, a defining trait of Virgin character, perpetuating a Virgin can-do attitude. Virgin cultivates mobile, globally aware, positively optimistic, inspired, can do, business teams whom thrive and endeavor to continually innovate and lead as a norm of cultural practice in a volatile business world and environment where rapid change is only one of a very few other certainties!

    This justifiably deserves my two thumbs up! (5/5 stars).
    What it first seems will become an awkward, rushed home narrative, surprisingly vanishes and the style, instead, adds authenticity and a genuine feel to this pioneer's legacy. Branson's real to life depiction of Virgin's global business journey is perfectly suited to audio book format.
    (My decision to burn CD's for the drive around town, ended with my sitting in the car in the car park at my first destination, astute and entrapped until the end).
    Furthermore, the narrative continues to refresh, motivate and inspire the more it is listened to. I'm confident and hope it will reach out and have a similar affect on you!

    2 of 2 people found this review helpful
  •  
    Andy Westport, CT, United States 01-10-10
    Andy Westport, CT, United States 01-10-10 Member Since 2002
    HELPFUL VOTES
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    Overall
    "awesome listen, wish it was unabridged"

    This one's a great listen, narrated by the man himself. My only complaint was that it ended too early because it isn't unabridged.

    1 of 1 people found this review helpful
  •  
    DON CATALANO Commack, NY United States 12-29-09
    DON CATALANO Commack, NY United States 12-29-09 Member Since 2007
    HELPFUL VOTES
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    "Really an Autobiography"

    Interesting in that I'm a fan of this great entrepreneur, but it is really an autobiography more than a how to book. Just so you know.
    Don C

    1 of 1 people found this review helpful
  •  
    Mark ChristchurchNew Zealand 09-09-09
    Mark ChristchurchNew Zealand 09-09-09
    HELPFUL VOTES
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    "A worthwhile listen"

    Well narrated by Richard Branson who tells many stories about the reasons for the success of his Virgin brand of companies. It's not a 'how to' business book but more an insight into the traits that have made him a success. A worthwhile listen.

    1 of 1 people found this review helpful
  •  
    Dane SAN RAFAEL, CA, United States 03-30-14
    Dane SAN RAFAEL, CA, United States 03-30-14 Member Since 2012
    HELPFUL VOTES
    2
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    10
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    "Refreshing"
    Any additional comments?

    I read this to enjoy and appreciate Richard's values and way of life. As such, it delivers. It's similar to the other book I also liked: Screw it. Let's do it.

    0 of 0 people found this review helpful
  •  
    kelvin Echuca, Australia 02-07-13
    kelvin Echuca, Australia 02-07-13 Member Since 2012

    like a great biography.

    HELPFUL VOTES
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    "Pretty good"
    Is there anything you would change about this book?

    Could have been read with a bit more enthusiasm.


    Any additional comments?

    Go for one of his other books.

    0 of 0 people found this review helpful
  •  
    Timothy Cincinnati, OH, United States 04-23-12
    Timothy Cincinnati, OH, United States 04-23-12 Member Since 2012
    HELPFUL VOTES
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    "Interesting Listen"

    Probably not the most actionable book you'll ever read, but still very interesting and entertaining.

    0 of 0 people found this review helpful
  •  
    Jed M. Merrill APO, AE United States 04-06-10
    Jed M. Merrill APO, AE United States 04-06-10 Member Since 2009

    Jed M. Merrill

    HELPFUL VOTES
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    Overall
    "Excellent"

    This audio book is outstanding, up until the point where Richard starts going into outdated Global Warming theories, where he has clearly had too much influence from Al Gore and Gordon Brown.

    I love the environment, but ClimateGate and also outside data have given us real cause to doubt the data Richard relies on. New research shows greenhouse gases are NOT trapped by the upper atmosphere at all, but escape into space, and that we may be heading into a natural period of global cooling. Furthermore, the whole carbon credits scheme appears to be politically and financially motivated (tens of trillions of dollars are at stake for a few people and companies, including several that Gore is on the board of), and will do great harm to poor, less developed countries, for example. The environment is important, but we have threats more real than global warming, like the depletion of ocean life. If it actually is a threat, there are cheaper ways to deal with it, such as those discussed in the bestselling book (and audiobook!) SuperFreakonomics by Steven J. Dubner.

    Would like to see more audiobooks by Richard Branson brought to Audible! (Also maybe the unabridged version of this book?)

    0 of 0 people found this review helpful
  • Showing: 1-8 of 8 results
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  • ste5eu
    5/12/09
    Overall
    "An excellent listen"

    So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.

    2 of 2 people found this review helpful
  • Isaac
    BristolUnited Kingdom
    4/19/09
    Overall
    "really good listen"

    Well worth a listen for up start business people who feel the traditional business model is not for them.

    2 of 2 people found this review helpful
  • Kathleen
    West Kilbride, Ayrshire, United Kingdom
    8/10/09
    Overall
    "honest business book"

    Different from the books he has done before Richard Branson gives solid business advice from his own experiences.

    0 of 0 people found this review helpful
  • Rob
    Reading, Berks, United Kingdom
    7/18/09
    Overall
    "An excellent listen"

    Richard Branson is someone I admire enormously for his ability to achieve multiple successes over a long period of time, and that's something he talks about at some length. Once I started listening I couldn't stop - quite compelling.
    I was surprised to find the narration was by Richard himself and I considered it a major bonus. He has a good easy-going style.
    If you're in business - listen to this audiobook!

    0 of 0 people found this review helpful
  • Neil
    Milton Keynes, Buckinghamshire, United Kingdom
    4/11/09
    Overall
    "A Must Read"

    This is a really good listen, not only from the practical `tit bits` and fascinating story of one of our Great business men, but vastly enhanced by the fact that it?s read by the man himself. Unlike his autobiography, Loosing My Virginity, Business Stripped Bare is an excellent listen as the author is able to articulate far more so than any narrator, the feeling and exhilaration behind the stories and history, the amusement and exasperation? A simple must read for all Branson enthusiasts and business managers alike. A definite will listen again too.

    4 of 4 people found this review helpful
  • Gingerdave78
    4/15/14
    Overall
    Performance
    Story
    "Short"
    Would you say that listening to this book was time well-spent? Why or why not?

    Kinda? ....... Well in an even shorter explanation of this book is basically........ Look for new trends.....Listen to all employees opinions...... Recruit young enthusiastic management, with experts on some occasions..... and take the odd risk! His voice puts you in a trance of "what a nice guy". All put into a Virgin perspective.


    0 of 0 people found this review helpful
  • Meena
    London, United Kingdom
    5/19/11
    Overall
    "Good book"

    Reasonably good book. I enjoyed listening to it. Thanks to Audible for having this in store.

    0 of 0 people found this review helpful
  • Claire
    londonUnited Kingdom
    4/21/11
    Overall
    "Very interesting & enjoyable listen"

    Great book. He does as you would expect talk about the Virgin brand a lot, very positively! but its interesting, balanced and honest. Would recommend.

    0 of 0 people found this review helpful
  • Lisiane
    LondonUnited Kingdom
    2/16/11
    Overall
    "Business Stripped Bare."

    This was my first book on Audible.co.uk. I found it interesting, funny, witty and very enjoyable. I believe through this reading/listen, I learned to love self narrated biographies. Sir Richard gives us a very compelling personal look at his life. Well worth one credit. I ended becoming a fan of audible books.

    0 of 0 people found this review helpful
  • Ian
    CLEETHORPES, N E Lincolnshire, United Kingdom
    1/11/10
    Overall
    "Business Stripped Bare"

    This was my first book through Audible.co.uk and thought I would spend 10 mins at a time on it but found it very interesting and enjoyable as not a very fast reader, I read/listen to it in about a week. His explanations of a few of his ventures and how he addapted them to his style and great customer service which is a must in the present day, wish others could adopt his style. Great book and makes a differance being read by author

    0 of 0 people found this review helpful
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