An insider's look at the Jim Beam brand, from a 7th generation Master Distiller
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
©2012 Jim Beam Brands Co (P)2013 Audible, Inc.
To start off, I have always liked Jim Beam. Never been in a fraternity so I never took a liking to Jack Daniels. I favor Knob Creek and enjoy Bookers too so this read was destined to make it onto my shelf. It was short, sweet and straight to the point. Great bourbon made by genuine people.
I recommend this book for every Jim Beam enthusiast or really anyone looking for an easy read while sipping some Kentucky bourbon and learning about the history behind this historic brand. Good dialog, even better narration allows the reader/listener insight into what makes Jim Beam. This book is well worth your time if Beam is your drink of choice when you pony up to the bar.
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