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A Passion for Winning: 50 Years of Promoting Legendary People and Products | [Aaron Cushman]

A Passion for Winning: 50 Years of Promoting Legendary People and Products

An inside view from the PR icon who helped shape some of America's most memorable campaigns. Learn the behind-the-scenes story of how public-relations icon Aaron Cushman promoted celebrities like The Three Stooges and Dean Martin to corporations like Century 21 and the Keebler Cookie Company.
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Publisher's Summary

A Passion for Winning tells the story of Aaron Cushman as he lived the "American Dream" – from his days as a struggling World War II veteran to his establishment and leadership of the 25th largest public-relations firm in the U.S., which successfully served an impressive array of clients, including Keebler Cookie Co., Serta Mattress Co., Marriott, Century 21, and more. Along the way, Cushman helped to promote a host of celebrities in motion pictures, television, and nightclub entertainment, including the Three Stooges, Jane Russell, Sammy Davis Jr., Dean Martin and Jerry Lewis, among others. He also spent over a decade as co-owner and PR director for the Chicago White Sox during Bill Veeck’s glory days, and he later produced 12 World Championship Tennis tournaments.

"Whether it's sports, show business, or Fortune 500 corporations, Cushman knows how to make news. His book is filled with terrific anecdotes about famous people and familiar products," said Irv Kupcinet, the late columnist of the Chicago Sun-Times. In this behind-the-scenes story of his 50-year career, Cushman reveals his secret to success and how one remarkable man's creativity and integrity helped shape the PR profession.

©2004 Lighthouse Print Press (P)2011 The Electronic Media Machine, Inc.

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