Areté

Activate Your Heroic Potential

By: Brian Johnson, Phil Stutz - foreword

Narrated by: Brian Johnson

Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.

Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.

What Is Areté?

Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.

What You’ll Learn:

• Wisdom: Practical insights to thrive personally and professionally.
• Discipline: Mental toughness to overcome procrastination and self-doubt.
• Courage: Tools to make bold decisions and embrace challenges.
• Gratitude: A simple yet powerful way to boost happiness and perspective.
• Hope: Strategies for setting meaningful goals and sustaining motivation.
• Curiosity: A growth mindset to explore new opportunities and ideas.
• Zest: Energy-building habits that fuel a purposeful, vibrant life.

Why It Works:

Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.

Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:

“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”

Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"

An exceptional read.

The blending of ancient wisdom and modern day application, backed by science is riveting. Providing the perspectives of masters and children was brilliant.

Just amazing

Life transforming book. Distilles wisdom from various authors in a nice protocol to help transform your life

Just Great!

Brian does an amazing job delivering valuable information in small chunks. Loved every minute of it!

THIS BOOK WILL CHANGE YOUR LIFE

But only if you take action. This book is a conglomeration of powerful lessons from historical thought leaders. With over 400 well constructed lessons, you now have the concrete formulas to move forward. These lessons are backed by scientific data, and not vague in how to start immediately working towards your life’s true calling. If you want to take control of your life and live your hero’s journey this is where to start!

New favorite book of all time!

If you're a fan of ancient wisdom and/or self help books, this book has everything! it is a collection of distillations from some of the best and most important ancient and modern texts, put together in short digestible chapters that are written from such an integrated perspective, it's almost painfully good. If I had to pick a book for the rest of my years on a desert island, this is it. Nuf said, just get it. you're welcome in advance.