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Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia | [Christopher Byron]

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important and controversial social and economic issues of post-WWII American life. In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working-class family in New Jersey to the pinnacle of fame and power.
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Publisher's Summary

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important and controversial social and economic issues of post-WWII American life.

In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working-class family in New Jersey to the pinnacle of fame and power as the head of the billion-dollar business bearing her name. In Martha Inc., Byron shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew. Out of an imagined bliss, Martha created a media and merchandising empire devoted to the celebration of home, food, and family.

©2003 Christopher Byron and Contrarian Pen, LLC; (P)2005 Penton Overseas, Inc.

What the Critics Say

"Martha Stewart is a success story you either love or hate, but until now you've only heard her side of it. In Martha Inc., author Christopher Byron chronicles the whole story." (New York Post)
"Byron will not disappoint those who crave even more evidence of [Martha's] excess." (The New York Times)
"A riveting twist on an old story." (USA Today)
"Fascinating...a meaty account." (BusinessWeek)
"Enough dish to feed Martha Stewart lovers and loathers alike in this scrupulously reported bio." (People)

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    Karen Syed Orlando, FL 07-16-09
    Karen Syed Orlando, FL 07-16-09 Member Since 2008

    Karen L. Syed, Reader/Author/Publisher

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    "Bitterness Revealed"

    This book is one of the worst examples of sour grapes I have ever read. Christopher Byron uses the written word as a weapon against someone who may or may not have ever done something wrong to him.

    His narrative is angry, ruthless, and one-sided. Byron has chosen to focus on every negative aspect of Martha Stewart's life, by using overly dramatic punch words and accentuating the discrepancies in media stories.

    As a narrator, Christopher Byron would wonderfully suited for thrillers or suspense novels, but as a biographical writer, his objectivity leaves something to be desired.

    Martha Inc. is labeled as an unauthorized biography, when in fact it is simple character assassination. Everyone knows Martha Stewart is human and has faults, but with such blatant disregard for the theory of creative license, it is my opinion that Byron steps over the line.

    This book is senseless and more than a little annoying.

    1 of 1 people found this review helpful
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