Experienced television actor Maxwell Glick's charismatic performance brings Mitch Weiss and Terri Gaffney's Managing Artists in Pop Music vividly to life. While it does offer a plethora of practical advice, this is not a generic how-to book, but rather a colorful, no-nonsense look through the perspectives of both managers and artists at how to succeed in a hyper-competitive industry.
Glick's upbeat, dynamic delivery captivates the listener from the start, and adroitly captures the book's informative, revealing, and sometimes cautionary tone.
Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life, along with the legal and business skills to master them. Through stories of real-life, famous artist-manager teams, the authors analyze, criticize, and detail what a manager ought to learn to be an effective advisor and representative.
The book teaches future music managers and artists how to acquire clients, negotiate contracts, develop image, administer taxes and finances, and deal with promoters, media, attorneys, and unions. A special chapter addresses artists, advising them on what to look for in a manager, how to sign fair management contracts, and how to avoid career manipulation.
Packed with industry guidelines and sure-fire career tips from industry icons, this book is a professional springboard for music managers, recording artists, singers, and rock bands alike.
©2012 Mitch Weiss and Perri Gaffney (P)2012 Audible, Inc.
The story is great, the layout is well done, and the information is valuable. Great book overall.This book is written from an artist management / development agency stand point. It is a great insight into what it takes to manage an artist and how this business works. The author gives his personal take on the pop music industry, drawing from personal experience, what kind of challenges are involved, and how to approach them (and how not to approach them).The book gives very good examples of what artists should be thinking about before they do anything at all. Think ahead, plan, consult, and educate yourself on the various aspects of the business.
I would like to mention though that this is revolving around the pop music where artist are either members of bands or stage performers (such as a country guitar lead singer). It has nothing on the EDM scene if that is what you are looking for but the ideas and principles are probably the same.
All You Need to Know About the Music Business by Donald S. Passman
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