Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
©2003 Catharine Fishel (P)2012 Audible, Inc.
I'm a Graphic Designer in my mid 20's who loves to read. I used to commute over an hour to and from school 5 days a week. Now my job has me commute an hour and a half 5 days a week, so I should get a lot done.
This book is an analytical & anecdotal look at the design business that is in a dire need of an update (It's over a decade out of date).
I was personally looking forward to listening to this, I like books about design in general. However with this book's focus being on the business side (some information is still relevant today) with anecdotes from those 60 leaders, the value of the business information has diminished immensely.
It was an average book, got some nice insights out of it but overall it is antiquated.
As the leader of a small design firm, this book was helpful in giving context across a broad range of categories of design firms. Next, I'd like to read one that goes a little bit deeper into the daily activities that the smartest design firms use to work most efficiently.
I would keep this book as a reference. This is a good book for those who are considering going into business for themselves in this industry. I also think there are several lessons to be learned from those that have come before.
I wanted to listen to this book all in one sitting, but it's simply too long. I found it far more helpful to bookmark places and to listen as I was running errands, doing housework, or during leisure time.
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