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Creativity Inc. Audiobook

Creativity Inc.

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
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Publisher's Summary

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.

©2014 Ed Catmull (P)2014 Random House Audiobooks

What Members Say

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4.7 (70 )
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Performance
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  •  
    Neale Blackwood PERTH, WA Australia 10-24-15
    Neale Blackwood PERTH, WA Australia 10-24-15 Listener Since 2006

    Neale

    HELPFUL VOTES
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    "Top listen"
    Any additional comments?

    A brilliant book. Very accessible. It coves many aspects of encouraging and maintaining creativity in an organisation and it uses Pixar movies as an example. Highly recommend.

    0 of 0 people found this review helpful
  •  
    Anders 10-14-15
    Anders 10-14-15
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    "great book! highly recommended"

    Not only a lovely story about Pixar, but does also give management tools in order to increase the creativity in an organization. All tools are told with a story and experience

    0 of 0 people found this review helpful
  •  
    Michael Quiapos 10-12-15 Member Since 2015
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    2
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    "5 star rating just wont cut it!"
    Where does Creativity Inc. rank among all the audiobooks you’ve listened to so far?

    This is ranked as No.1 among all the audiobooks that I've listened to.


    Which character – as performed by Peter Altschuler – was your favorite?

    Ed and John


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I had profound reactions towards the vast knowledge placed into writing this book. It's chock-full of treasures founded towards building a creative ecosystem.


    0 of 0 people found this review helpful
  •  
    Andre 10-04-15
    Andre 10-04-15
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    "Fantastic insight into Pixar, loved this!"

    fantastic insight into Pixar, its leaders and its creative processes. much to learn from this book about making employees happy.

    0 of 0 people found this review helpful
  •  
    martin 09-12-15
    martin 09-12-15 Member Since 2015
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    "Story telling at its best!"

    I'm not a book reviewer. Just a young entrepreneur that thought this book was realistic and brilliant. My conclusion was ironic in that People/Employees are the assets and yet in the ledger they sit as an expense

    0 of 0 people found this review helpful
  •  
    Kristian 08-29-15
    Kristian 08-29-15
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    "Inspiration Overload!"
    What did you love best about Creativity Inc.?

    This book was an apprenticeship in making your goals a reality. Everything written herein rings so true to anyone who is struggling with their own pursuits. I challenge anyone to disagree with the wisdom in this book.


    What did you like best about this story?

    This isn't a biography and it isn't a history of Pixar. It is the distilled experience of a life spent in pursuit of admirable goals and a road map to success in creative endeavors. The anecdotes from Mr Catmull's life and from Pixar's history add interest and explanation to a well crafted treatise in how to be a successful and compassionate person.


    Have you listened to any of Peter Altschuler’s other performances before? How does this one compare?

    No I haven't.


    If you were to make a film of this book, what would the tag line be?

    The true story of your new favourite person.


    0 of 0 people found this review helpful
  •  
    S. Mantena NJ, United States 06-03-15
    S. Mantena NJ, United States 06-03-15 Member Since 2015
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    "Brilliant, thought provoking and insightful book."

    One of the books better listened than read I guess. Very thought provoking and insightful read.

    0 of 0 people found this review helpful
  •  
    Nicholas Kong 03-18-15 Member Since 2015
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    "A little light into Pixar"

    Absolutely loved it. an amazing story of a truly blessed and wizened pioneer in computer animation. a boy dreaming to be in the halls of his beloved animation studio inadvertently becomes it's much needed savior. the powerful profiles he meet and befriended and collective processes made to ensure perfection is inspiring.

    I looked the little eulogy to Steve Jobs at the end to highlight his changed character.

    Peter's narration is a little dry and comes off to me as a motivational audio book play. however I came into this for the content by Ed and I'm not disappointed.

    0 of 0 people found this review helpful
  •  
    Aaron Zammit (aazamm@orbit.net.mt) Malta 08-11-14 Member Since 2013
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    "Very captivating and good read"
    Where does Creativity Inc. rank among all the audiobooks you’ve listened to so far?

    This is so far the best book i have read on creativity, giving pragmatic examples of day to day work with creative people. A must read.


    Who was your favorite character and why?

    Ed Catmul because of his down to earth approach in writing this book and experiencing first hand the issues that had troubled him at Pixar, both managerially and technically.


    0 of 0 people found this review helpful
  •  
    Charlene Cape Town, South Africa 05-27-14
    Charlene Cape Town, South Africa 05-27-14 Member Since 2015
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    "Great for any manager"
    What did you love best about Creativity Inc.?

    I work in the magazine industry and there were so many things he touched on that applies to my environment. Creativity is creativity. I loved the advice and how he outlines the successes and the failures. This book inspired me in so many ways and I would recommend it to anyone who a) wants to be a better leader and manager (there is a difference) and (b) who works with creative people. This is one of my best reads in a while.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me change some of the ways I work and I'm filing some of the nuggets for when I can use it.


    0 of 0 people found this review helpful
Sort by:
  • Lukasz Hawro
    4/17/15
    Overall
    Performance
    Story
    "Breaking the concrete"

    Pixar created something truly amazing.
    Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
    Yet nothing is really that "science-fiction" about their innovative approach and uniqueness. 
    What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
    They found keys to human "soul" and crafted meticulous instruction on how to use them.
    Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.

    Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
    This Story - the Pixar Story - will change the way we shape our businesses and organizations.

    Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
    Thank you Steve for making this all happen.

    2 of 2 people found this review helpful
  • Amazon Customer
    Breaston, United Kingdom
    9/9/15
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    "Outstanding audiobook! Worth the credit"

    Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.

    1 of 1 people found this review helpful
  • juliette
    8/6/15
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    "A brilliant book - a must read for entrepreneurs and all business leaders"

    So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.

    1 of 1 people found this review helpful
  • A. Sims
    London
    7/24/15
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    "An amazing personal story and creative journey"
    Would you listen to Creativity Inc. again? Why?

    I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.


    Was there a moment in the book that particularly moved you?

    Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.


    1 of 1 people found this review helpful
  • Kim
    Bromley, United Kingdom
    4/30/14
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    "A truly inspiring book"

    A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.

    Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.

    1 of 1 people found this review helpful
  • Ritch
    1/29/16
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    "The first audiobook I've ever read"

    And it was brilliant! A real insight into some of the best creative minds! A must read if you have a 'creative job' and a great read if you don't!

    0 of 0 people found this review helpful
  • M. velert
    1/22/16
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    "A must read for everyone, GREAT!"
    Any additional comments?

    A delight to read from start to end. Insightful, inspiring, interesting and entertaining. Couldn't ask for more. I wish we all had a Catmull in our life! Surely I will re-visit it this book more than once. The quality of the recording and the reading was pitch perfect too. Thank you!

    0 of 0 people found this review helpful
  • Geo
    1/4/16
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    Performance
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    "I run my own creative business"

    Truly insightful and helpful for any person running their own creative business. Management tips are inspiring. The problem solving concepts helped me think about how to overcome my own challenges. I am definitely going to apply the ideas to my own company.

    0 of 0 people found this review helpful
  • Hal
    11/25/15
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    "Outstanding"

    Must read if you're a business owner .Just like the Pixar films this book is a timeless work of art .

    0 of 0 people found this review helpful
  • Paul
    10/2/15
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    "The most amazing management book I've ever read."
    If you could sum up Creativity Inc. in three words, what would they be?

    Inspirational, motivating and groundbreaking.


    What was one of the most memorable moments of Creativity Inc.?

    So many anecdotes it's difficult to choose, but I particularly like the 3 consecutive random events story that nearly destroyed Pixar.


    Was this a book you wanted to listen to all in one sitting?

    Absolutely


    Any additional comments?

    The first book I've ever read that I felt compelled to start again the very moment I finished. I am convinced that I've still only absorbed a small amount of the insight that Ed Catmull has to offer, and will be listening to it many times more to make sure I get every little piece of knowledge on offer.

    0 of 0 people found this review helpful

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