As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.
©2014 Ed Catmull (P)2014 Random House Audiobooks
A brilliant book. Very accessible. It coves many aspects of encouraging and maintaining creativity in an organisation and it uses Pixar movies as an example. Highly recommend.
Not only a lovely story about Pixar, but does also give management tools in order to increase the creativity in an organization. All tools are told with a story and experience
This is ranked as No.1 among all the audiobooks that I've listened to.
Ed and John
I had profound reactions towards the vast knowledge placed into writing this book. It's chock-full of treasures founded towards building a creative ecosystem.
I'm not a book reviewer. Just a young entrepreneur that thought this book was realistic and brilliant. My conclusion was ironic in that People/Employees are the assets and yet in the ledger they sit as an expense
This book was an apprenticeship in making your goals a reality. Everything written herein rings so true to anyone who is struggling with their own pursuits. I challenge anyone to disagree with the wisdom in this book.
This isn't a biography and it isn't a history of Pixar. It is the distilled experience of a life spent in pursuit of admirable goals and a road map to success in creative endeavors. The anecdotes from Mr Catmull's life and from Pixar's history add interest and explanation to a well crafted treatise in how to be a successful and compassionate person.
No I haven't.
The true story of your new favourite person.
One of the books better listened than read I guess. Very thought provoking and insightful read.
Absolutely loved it. an amazing story of a truly blessed and wizened pioneer in computer animation. a boy dreaming to be in the halls of his beloved animation studio inadvertently becomes it's much needed savior. the powerful profiles he meet and befriended and collective processes made to ensure perfection is inspiring.
I looked the little eulogy to Steve Jobs at the end to highlight his changed character.
Peter's narration is a little dry and comes off to me as a motivational audio book play. however I came into this for the content by Ed and I'm not disappointed.
This is so far the best book i have read on creativity, giving pragmatic examples of day to day work with creative people. A must read.
Ed Catmul because of his down to earth approach in writing this book and experiencing first hand the issues that had troubled him at Pixar, both managerially and technically.
I work in the magazine industry and there were so many things he touched on that applies to my environment. Creativity is creativity. I loved the advice and how he outlines the successes and the failures. This book inspired me in so many ways and I would recommend it to anyone who a) wants to be a better leader and manager (there is a difference) and (b) who works with creative people. This is one of my best reads in a while.
It made me change some of the ways I work and I'm filing some of the nuggets for when I can use it.
"Breaking the concrete"
Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness.
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.
Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.
Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.
"Outstanding audiobook! Worth the credit"
Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.
"A brilliant book - a must read for entrepreneurs and all business leaders"
So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.
"An amazing personal story and creative journey"
I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.
Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.
"A truly inspiring book"
A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.
Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.
"The first audiobook I've ever read"
And it was brilliant! A real insight into some of the best creative minds! A must read if you have a 'creative job' and a great read if you don't!
"A must read for everyone, GREAT!"
A delight to read from start to end. Insightful, inspiring, interesting and entertaining. Couldn't ask for more. I wish we all had a Catmull in our life! Surely I will re-visit it this book more than once. The quality of the recording and the reading was pitch perfect too. Thank you!
"I run my own creative business"
Truly insightful and helpful for any person running their own creative business. Management tips are inspiring. The problem solving concepts helped me think about how to overcome my own challenges. I am definitely going to apply the ideas to my own company.
Must read if you're a business owner .Just like the Pixar films this book is a timeless work of art .
"The most amazing management book I've ever read."
Inspirational, motivating and groundbreaking.
So many anecdotes it's difficult to choose, but I particularly like the 3 consecutive random events story that nearly destroyed Pixar.
The first book I've ever read that I felt compelled to start again the very moment I finished. I am convinced that I've still only absorbed a small amount of the insight that Ed Catmull has to offer, and will be listening to it many times more to make sure I get every little piece of knowledge on offer.
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