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![Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]](http://ecx.images-amazon.com/images/I/61Ft4tCPgWL._SL175_.jpg "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]")
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
