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![The Goal: A Process of Ongoing Improvement: Revised Third Edition | [Eliyahu M. Goldratt, Jeff Cox]](http://ecx.images-amazon.com/images/I/51jSVsOtJyL._SL175_.jpg "The Goal: A Process of Ongoing Improvement: Revised Third Edition | [Eliyahu M. Goldratt, Jeff Cox]")
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Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground best-seller; today it's used by thousands of companies and taught in hundreds of business schools. It includes the author's personal story, "My Saga".
This edition includes case-study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks, and others who put the principles of The Goal into action.
Original material ©1984, Revised 1986, 1992, 2004 Eli Goldratt; (P)2006 HighBridge Company
"Goldratt's system, in essence, forces production managers and workers alike to coordinate their work." (Business Week)
"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their cirriculums." (Fortune Magazine)
