In the early 1950s, an eleven-year-old boy in Colombo boards a ship bound for England. At mealtimes he is seated at the “cat’s table” - as far from the Captain’s Table as can be - with a ragtag group of “insignificant” adults and two other boys, Cassius and Ramadhin. As the ship makes its way across the Indian Ocean, through the Suez Canal, into the Mediterranean, the boys tumble from one adventure to another, bursting all over the place like freed mercury.

"All I want is to be a success.That's all I ask." Joe fails to sell a single set of the Encyclopedia Britannica in six months. Then he fails to sell a single Electrolux and must eat hundreds of pieces of homemade pie, served up by his would-be customers who feel so sorry for him. Holed up in his trailer, Joe finds an outlet his for frustrations in a series of ingenious sexual fantasies, and at last strikes gold. His brain storm, Lightning Rods, Inc., will take Joe to the very top - and to the very heart of corporate insanity.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica - how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature.

Summer 1978. Brezhnev sits like a stone in the Kremlin, Israel and Egypt are inching towards peace, and in the bustling, polyglot streets of Rome, strange new creatures have appeared: Soviet Jews who have escaped to freedom through a crack in the Iron Curtain. Among the thousands who have landed in Italy to secure visas for new lives in the West are the members of the Krasnansky family - three generations of Russian Jews.