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tom kendall

petaluma, ca United States | Member Since 2012

2
HELPFUL VOTES
  • 4 reviews
  • 20 ratings
  • 131 titles in library
  • 13 purchased in 2014
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  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (202)
    Performance
    (164)
    Story
    (167)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    Steven says: "How to be a Jack of All Trades Marketer"
    "Head Spinning Information"
    Overall
    Performance
    Story
    If you could sum up Duct Tape Marketing (Revised and Updated) in three words, what would they be?

    READ THIS BOOK!


    What other book might you compare Duct Tape Marketing (Revised and Updated) to and why?

    Small Is The New Big - Seth Godin


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.


    Any additional comments?

    MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...

    1 of 2 people found this review helpful
  • Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

    • ABRIDGED (7 hrs and 27 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (306)
    Performance
    (42)
    Story
    (41)

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    J. Dock says: "some god some bad"
    "Holy Crap Seth Godin Is Right!"
    Overall
    Performance
    Story
    What did you love best about Small Is the New Big?

    Where do I start. The best mix of Laugh out Loud entertainment, remarkable insights and genius observations about how the little guy can not only survive but thrive all in one place. Thank you Audible foe what you do. I would have never discovered Seth or any of the other authors who have set my hair on fire about the "new" or social media. I had no clue what was waiting out there because I don't make time to read. Always on the go , an audio book is the only thing for me. This is the shift that Seth speaks of. Correct me if I am wrong but i would categorize it that way. What a wonderful discovery Seth Godin is. I'm all in. I just hope my competitors don't find out. Hell, but even if they do, their "status quo" types and I have a head start....

    Tom Kendall


    What was one of the most memorable moments of Small Is the New Big?

    The idea that mass e-mail , anonymous spammers, have ruined email for the rest of us that respect those we attempt to reach out to. Opt out is not the way to go. I am convinced that permission based marketing is the way to go. So here's how Seth inspired me to act. I am going to have my company, all 10 employees , record a 60 second video, all reciting "our story" to our prospects explaining in a fun manner, about 10 seconds apiece, explaining why we hope they will accept. or opt in, to our monthly newsletter, via e-mail. This will of course be in the form of an e-mailed link to the video. However, this message will come to them first in the form of a direct USPS letter, alerting them that they will be receiving the email within the next two weeks. I have no idea if this will work, but it will be a hell of a lot better than the anonymous , disrespectful , blind email. Wish me luck ....


    Was this a book you wanted to listen to all in one sitting?

    Yes, but Seth recommended against it.


    Any additional comments?

    I plan listening again soon. Great storyteller!

    0 of 0 people found this review helpful
  • Suspect

    • UNABRIDGED (8 hrs and 30 mins)
    • By Robert Crais
    • Narrated By MacLeod Andrews
    • Whispersync for Voice-ready
    Overall
    (4265)
    Performance
    (3795)
    Story
    (3794)

    LAPD cop Scott James is not doing so well, not since a shocking nighttime assault by unidentified men killed his partner, Stephanie, nearly killed him, and left him enraged, ashamed, and ready to explode. He is unfit for duty - until he meets his new partner. Maggie is not doing so well, either. The German shepherd survived three tours in Iraq and Afghanistan sniffing explosives before she lost her handler to an IED and sniper attack, and her PTSD is as bad as Scott’s. They are each other’s last chance.

    Jacqueline says: "Gripping Page Turner!!"
    "Great Story"
    Overall
    Performance
    Story
    What made the experience of listening to Suspect the most enjoyable?

    Learning about the amazing abilities of dogs to use their senses, particularly smell, to guide and protect humans. you develop a real connection to the dog early and it grips you to the end...


    1 of 1 people found this review helpful
  • Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

    • UNABRIDGED (5 hrs and 25 mins)
    • By Amy Jo Martin
    • Narrated By Amy Jo Martin
    Overall
    (13)
    Performance
    (13)
    Story
    (13)

    Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it.

    Corey Michael Blake says: "Exceptional"
    "Do not waste your time or money"
    Overall
    Performance
    Story
    Would you try another book from Amy Jo Martin and/or Amy Jo Martin?

    Maybe but I could not make it past halfway through this. Now if all of the actual "content" is in the second half, then she failed to convince me to stick around to find out. The first chapters come off as self promoting teenage hero worship, and almost smarmy. More of a autobiography about how well connected she is to the"well connected". You need to grab your reader early. I'm glad I listened to an incredibly motivating and content stuffed book "Duct Tape Marketing" by John Jantsch first or i would be back to thinking that social media is about what type of sushi i had last night. If you are a business professional curious about the power of social media and what it can do for you, run, now..... Pay attention , I.'m only going to say this once. DUCT TAPE MARKETING!!!!!!!!


    What do you think your next listen will be?

    Not sure, browsing now...


    You didn’t love this book... but did it have any redeeming qualities?

    Not gonna hang around to find out


    Any additional comments?

    Not really

    0 of 0 people found this review helpful

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