For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.
This is the first audio book I've bought where the chapters actually mean something. i.e. One per speaker. Most books don't lend themselves to that, but it's nice here. If only they could be labeled for content too.
I might, but I've been around this subject for thirty years, and only a few things were new to me.
Each chapter is by a different speaker, and most if not all are the authors' of their own work. They're professional talkers, so you'd expect them to be pretty good.
A newcomer to sales might get a lot out of it.
There are the inevitable references to the speakers' websites, audios and videos for sale, etc. etc., but there's also some meaningful content. Sales speakers tend to confuse positive attitude with a license to be full of themselves, and this collection is no exception. Expect lots of threadbare selling acronyms, alliterations and cliches. One of the group is new and fresh to me, and I may even buy something from that one's website, but otherwise this hasn't been my favorite Audible purchase, I'm afraid.
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