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sixtiesdad

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  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    Overall
    (360)
    Performance
    (113)
    Story
    (109)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "Practicing what they preach"
    Overall
    Performance
    Story
    What made the experience of listening to Inbound Marketing the most enjoyable?

    For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.


    0 of 0 people found this review helpful
  • Ultimate Sales Success: Motivation from Top Success Coaches

    • ORIGINAL (12 hrs and 11 mins)
    • By Jim Rohn, Zig Ziglar, Tom Hopkins
    • Narrated By Jim Rohn, Zig Ziglar, Tom Hopkins
    Overall
    (201)
    Performance
    (81)
    Story
    (78)

    With Sales Success, you'll have unlimited access to the world's top sales trainers, experts, and coaches any time you want. From networking and closing to negotiations and power presenting, the Sales Success audio suite offers hours of inspiration and practical steps to power-up your influence while building and solidifying your client base.

    Anthony says: "Very basic stuff"
    "A Collection of The Selling Standards"
    Overall
    Performance
    Story
    What did you like best about Ultimate Sales Success? What did you like least?

    This is the first audio book I've bought where the chapters actually mean something. i.e. One per speaker. Most books don't lend themselves to that, but it's nice here. If only they could be labeled for content too.


    Would you ever listen to anything by the authors again?

    I might, but I've been around this subject for thirty years, and only a few things were new to me.


    What three words best describe the narrators’s voice?

    Each chapter is by a different speaker, and most if not all are the authors' of their own work. They're professional talkers, so you'd expect them to be pretty good.


    Who do you think would benefit most from listening to Ultimate Sales Success?

    A newcomer to sales might get a lot out of it.


    Any additional comments?

    There are the inevitable references to the speakers' websites, audios and videos for sale, etc. etc., but there's also some meaningful content. Sales speakers tend to confuse positive attitude with a license to be full of themselves, and this collection is no exception. Expect lots of threadbare selling acronyms, alliterations and cliches. One of the group is new and fresh to me, and I may even buy something from that one's website, but otherwise this hasn't been my favorite Audible purchase, I'm afraid.

    0 of 0 people found this review helpful

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