I like Lakoff's ideas, and I think everyone can benefit from carefully considering his approach to framing. The reading was distractingly poor.
The ideas are important. I taught critical thinking in college for about 20 years, and I wish I had had some of Lakoff's ideas about framing for those courses.
The reader should have prepared himself a little by learning how to pronounce a good many of the words he mispronounced, and by finding a smoother way to deal with attribution sprinkled through the book. I found the reading distractingly poor
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