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V. Ivashchuk

Vlad

US | Member Since 2011

ratings
19
REVIEWS
2
FOLLOWING
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HELPFUL VOTES
1

  • Marketing 3.0: From Products to Customers to the Human Spirit

    • UNABRIDGED (4 hrs and 41 mins)
    • By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated By Kent Cassella
    Overall
    (12)
    Performance
    (9)
    Story
    (9)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

    V. Ivashchuk says: "Marketing 3.0 is about CSR"
    "Marketing 3.0 is about CSR"
    Overall
    Performance
    Story
    Would you recommend this audiobook to a friend? If so, why?

    Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.


    Was there a moment in the book that particularly moved you?

    Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR


    Any additional comments?

    Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.

    1 of 1 people found this review helpful
  • Marketing: A Guide to the Fundamentals: The Economist

    • UNABRIDGED (8 hrs and 1 min)
    • By Patrick Forsyth
    • Narrated By Barnaby Edwards
    Overall
    (8)
    Performance
    (7)
    Story
    (5)

    The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

    Anthony says: "Exactly What it Should Be"
    "Excellent overview on marketing"
    Overall
    Performance
    Story
    Any additional comments?

    Peter Drucker defined marketing as "looking at the business through the customers' eyes."
    This book is an excellent intro into the field of scientific marketing. Topics covered include: product life-cycle, marketing mix, pricing, market research (min you need to know).

    0 of 0 people found this review helpful

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