To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.
I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.
If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.
I am fortunate to have a visual job which allows me to take in audiobooks as I work, which basically just means that I get to plough through quite a few of them.
Everyone knows how overpopulated the 'self-empowerment' category is and how it accommodates a great deal of pithy drivel without any actual substance to it. I'm just keen to flag this book as a genuinely worthy 'read' - actually, I would highly recommend the audiobook version due to the humour and energy that Jon infuses into his own material here.
If you're looking to get your head in the right place to win in life, give this a try.
Being a sucker for anything with a title that targets 'creatives', I've downloaded a lotta audiobooks during the recent spate of such releases, but gosh have I been consistently disappointed. Until now.
In The Accidental Creative I've finally found one with the actual substance that is the promise of this kind of title. Todd is an extremely articulate guy with a great head for practical ways to apply process to your creativity in the real world of the modern day creative economy.
This is a great book for a business leader who has somehow gone until now without knowing the first thing about the digital age or the social web - and I do know that, amazingly enough, there are still quite a lot of those out there, so this book certainly has it's place.
If however you've ever used social media or read a blog, you already know more than this book is telling you.
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