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Australia | Member Since 2011

  • 4 reviews
  • 13 ratings
  • 61 titles in library
  • 7 purchased in 2014

  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "'The New Tipping Point' was a BIG call"
    What was most disappointing about Jonah Berger’s story?

    To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.

    How did the narrator detract from the book?

    I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.

    Any additional comments?

    If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.

    0 of 0 people found this review helpful
  • Start: Punch Fear in the Face, Escape Average, and Do Work That Matters

    • UNABRIDGED (6 hrs and 3 mins)
    • By Jon Acuff
    • Narrated By Jon Acuff

    There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives listeners practical, actionable insights to be more awesome, more often.

    Peter says: "START made me STOP listening fast"
    "Outstanding in a flooded category"
    Any additional comments?

    I am fortunate to have a visual job which allows me to take in audiobooks as I work, which basically just means that I get to plough through quite a few of them.

    Everyone knows how overpopulated the 'self-empowerment' category is and how it accommodates a great deal of pithy drivel without any actual substance to it. I'm just keen to flag this book as a genuinely worthy 'read' - actually, I would highly recommend the audiobook version due to the humour and energy that Jon infuses into his own material here.

    If you're looking to get your head in the right place to win in life, give this a try.

    1 of 2 people found this review helpful
  • The Accidental Creative: How to Be Brilliant at a Moment's Notice

    • UNABRIDGED (5 hrs and 28 mins)
    • By Todd Henry
    • Narrated By Todd Henry
    • Whispersync for Voice-ready

    It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

    H. Gschwindt De Gyor says: "Becoming and maintaining the Accidental Creative"
    "Finally, a decent book for 'creatives'."
    Any additional comments?

    Being a sucker for anything with a title that targets 'creatives', I've downloaded a lotta audiobooks during the recent spate of such releases, but gosh have I been consistently disappointed. Until now.

    In The Accidental Creative I've finally found one with the actual substance that is the promise of this kind of title. Todd is an extremely articulate guy with a great head for practical ways to apply process to your creativity in the real world of the modern day creative economy.

    2 of 2 people found this review helpful
  • Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    • UNABRIDGED (7 hrs and 32 mins)
    • By Mitch Joel
    • Narrated By Mitch Joel
    • Whispersync for Voice-ready

    The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model.

    Laura says: "Cemented my opinion about tech"
    "Extremely 101"
    Any additional comments?

    This is a great book for a business leader who has somehow gone until now without knowing the first thing about the digital age or the social web - and I do know that, amazingly enough, there are still quite a lot of those out there, so this book certainly has it's place.

    If however you've ever used social media or read a blog, you already know more than this book is telling you.

    2 of 3 people found this review helpful

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