This book would have made a better 2 page handout. It's not that it was devoid of original thought it's just that the 2 pages of original (and very good) thought are so muddied by useless overused examples. I suspect the author fell in love with his own words. A 45 minute corporate presentation does not a good book make.
not unless he gets a editor and co-author.
The author is a preacher and self promoted authority on Hope because hope comes from the bible and god. This is NOT a non-fiction science based book.
No - this book was a religious based text.
I think religious based books promoted as science based are deceptive. Kind of funny that religious folks approve of deception to get their message out.
This is an overall great book. It is a first person review of the history and science behind what the food industry knows about your impulsive tastes and how they use Salt, Sugar and Fat to control an addictive like desire.Once You educate yourself, you can choose whats best for you.
The narration was good enough to make me want to remember the words and how it made me feel when I first heard them.
The interviews with industry insiders.
Listen to this book if your interested in knowing more about how the choices about what you eat are really being made by food industry professionals, especially if you think your the one choosing. You will be surprised.
The best books of this genre are first person, deep insight and forward looking. This book came across as a cross between a Google Search and a history lesson. Felt like a "formula" and instead of making me want to know more it made me care less than I did before I started reading.
No, I like the genre, but not this book.
The Performance was dry and added nothing to the story.
I only finished the book so that I could give an honest review and not miss anything of value. At times it was painful. The Author should have known that it didn't come together, BUT the editor has no excuse. This has all the marks of a book that might have been interesting with great editing and more science, it had neither.
I read / listen to a lot of books on the subject and am constantly irritated buy the authors who write about the same major studies and appear to have the depth of a google search, so I very much appreciated that Brain Rules is written and read by a grumpy scientist who comments on and includes only double blind studies, because everything else that is included in other "popular" books is just snake oil.
"Thinking Fast and Slow". Because it's a science based book that questions what we perceive as reality.
Your brain is busy and fills in the spaces with what it expects. But what you expect isn't always what happened.
John J. Medina --- has put together well thought out chapters that come across like that rare teacher who is fascinated by the subject and wants to share both the material and fascination with you.The Book and audio book have links to chapter reviews and Videos.
I could not be more disappointed in this book. In short the interesting part of the book was filled with contradictions.
A light read of the book will appear informative, but the problem occurs when over several chapters the information on how to spot a lie is contradicted time and time again.
Later in the book the author reviews the need of businesses to have trained consultants conduct deception audits. I was left with the impression that the entire purpose of the book was so that the author could sell or recommend such services by saying "look I wrote the book on how to spot a lie"
I understand how some readers (especially small and medium business owners) might love the concept of being able to tell, or having a consultant tell them when someone is lying to them. However this book appears to me as dangerously painting a desire to know how to tell if someone is deceiving you, with a science.
If you are interested in exploring the subject I would recommend that you read.
"What Every BODY is Saying: An Ex-FBI Agent's Guide"
To me it felt like the Author fell in love with his one concept and turned what might have been a good magazine article or research paper into a mindlessly repetitive book.
I listened to the last 3/4 of this book because I could not believe how bad it was and didn't want to warn other listeners off without being fair enough to listen to the whole thing. Consider yourself warned.
I like it when an Author reads their own works because they often bring a personal passion, but If you had a coworker that talked to you in the same way that this Author preaches at you, then you would take a different hallway to avoid him.
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