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Steven

Mosman, Australia | Member Since 2010

1
HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 28 titles in library
  • 1 purchased in 2014
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  • The Facebook Effect: The Inside Story of the Company That Is Connecting the World

    • UNABRIDGED (15 hrs and 37 mins)
    • By David Kirkpatrick
    • Narrated By David Kirkpatrick
    Overall
    (94)
    Performance
    (47)
    Story
    (46)

    In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

    A User says: "Love the Book, but the interview at the end?"
    "Interesting read, average reader"
    Overall

    This book is a fascinating look at the growth of a phenomenon and important insight into the motivations and plans of its founders. If you're interested in Facebook and the future of marketing and the internet, buy it.

    I would rather Kirkpatrick had maintained more detachment from his subjects. I couldn't even listen to the bonus feature because he was too clearly in awe of Zuckerberg and co.

    Also, I would have appreciated it if he, as narrator, had checked pronunciations rather than assuming he could tackle, for instance, Leicester, Bournemouth and Brunei without help. Instead his mangling of places he hasn't been made an excellent journalist sound foolish.

    However, as the four-star rating shows, these are minor criticisms of what is a valuable read.

    1 of 1 people found this review helpful

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