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Steven

ratings
3
REVIEWS
2
FOLLOWING
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FOLLOWERS
2
HELPFUL VOTES
6

  • Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide

    • UNABRIDGED (7 hrs and 48 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (189)
    Performance
    (153)
    Story
    (156)

    Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

    David says: "Same Old Stuff, Just Rehashed"
    "How to be a Jack of All Trades Marketer"
    Overall
    Performance
    Story
    What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?

    Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.


    5 of 6 people found this review helpful
  • Integrity: The Courage to Meet the Demands of Reality

    • ABRIDGED (5 hrs and 14 mins)
    • By Henry Cloud
    • Narrated By Henry Cloud
    Overall
    (289)
    Performance
    (77)
    Story
    (75)

    Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.

    Ian says: "An Audiobook That Everyone Should Hear"
    "Everyone needs to read this. Twice."
    Overall
    Performance
    Story
    Would you listen to Integrity again? Why?

    I would, and actually am listening to this twice; and so is my wife.


    What did you like best about this story?

    Cloud provides insights that are life-changing and practical. Unlike many authors today, Clouds delivers content that is unique and brilliant.


    Was this a book you wanted to listen to all in one sitting?

    I would definitely recommend listening to this book in several, not one sitting. Many of these concepts require time to absorb.


    Any additional comments?

    If you haven't listened to this yet. Do it now, and encourage your friends to listen to it also.

    1 of 1 people found this review helpful

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