Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.
I would, and actually am listening to this twice; and so is my wife.
Cloud provides insights that are life-changing and practical. Unlike many authors today, Clouds delivers content that is unique and brilliant.
I would definitely recommend listening to this book in several, not one sitting. Many of these concepts require time to absorb.
If you haven't listened to this yet. Do it now, and encourage your friends to listen to it also.
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