I find that some of the case studies that were reffered to as evidence for his points were effective but at times lend themselves to other intrepretations from a marketing perspective which leaves doubt as to what really causes something to be contagious.
Taking on this question, whethere or not he is right or wrong is what makes it interesting. there isn`t much solid evidence or a clear reasoning for why something becomes contagious so it is a brave effort on his part to theorize in a book.
No. I feel like there are little nuggets of information which are useful but nothing mindblowing enough to make me incorporate it into my work and daily life as a marketer.
I would recommend this book to friends who are familiar with Basketball, the teams and the specific games mentioned.
I don't like how he pronounces "WH" in words like "White or What" he sounds like Stewie Griffin.
I don't have one specific favourite scene. I do have one that I don't like. The first section of the book that carries on about his Grand Father. I think it provides some context but I think the importance of the families history was exaggerated in the begging only to become confusing when the book talks about how much Michael distanced himself from his family later in life seeming to down play the importance of everything talked about in the beginning of the book.
Yes, I learned a lot about him but I was disappointed that the author wasn't able to work more closely and have more of his take, more of his psychology, understanding and motives. It is purely speculation as to how Michael actually thought a felt unless Michael was open to the public about it.
I think the performance was very enjoyable and the cases which were presented and disected were current and interesting.
Yes I would be. I found the way the book was written interesting enough that I would give another a try.
There is a very interesting section about additive thinking and subtractive thinking which are forms of self criticism. You can guess which one is effective is creating Top Dogs but you should read the book to learn more.
As an athlete I take an interest in psychology and do a lot of reading on the topic. I have also been educated in Psychology. I found very little information in this book which is not available else where. Most of this has been known for sometime unlike the information in Kahneman's book, Thinking Fast & Slow.
Very good read if you have no prior knowslege of the subject.
This book doesn't rank anywhere near the top of the book I've listened to so far. Maybe in the middle somewhere.
I would say it compare to Steve Jobs or Mao when it comes to the content it attempts to cover but definitely doesn't so as good of a job as Walter did with his Steve Jobs bio.
No I had no reaction. I was surprised at times but it didn't do much more than than. Just food for thought.
I think it was a decent book but it felt more historical and less investigative. I assume that is because Walter Isaacson didn't have the opportunity to work with him on-on-one and ask him questions the way he did with Jobs. We see then because in the end we have no more answers or insight as to how or why he thought the way he did, just speculation. Einstein was such a private person it may have been hard even to understand him even if he was involved in the making of this book.
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